Senior Executive, Sales

3 days ago

West Region, Singapore Warren Golf & Country Club Full time $60,000 - $120,000 per year
Key Responsibilities:

1.  Term Membership Sales

-  Develop/execute strategies to sell short-term membership (12, 24 and 36-month packages)

-  Target professionals, expats, and seasonal residents needing flexible access

-  Manage end-to-end sales process: prospecting, tours, proposals, and closing

-  Collaborate with Membership Dept on marketing campaigns

2.  Corporate Golf Events

-  Sell packaged and customised corporate events (tournaments, team-building, etc.)

-  Build B2B pipeline with companies, interest groups, social clubs, societies, SMEs, and MNCs

-  Coordinate with Operations/F&B teams for seamless execution

3.  Sponsorship & Advertising Sales

-  Secure sponsors for social and golf events, facilities, and digital channels (e.g., hole signage, tournament titles, website banners, on-course assets, etc.)

-  Develop tiered sponsorship packages (Platinum/Gold/Silver)

-  Pitch to local/regional businesses (luxury brands, banks, automotive, etc.)

4.  Public Golf & Green Fee Sales

-  Drive revenue from public play (daily green fees, group bookings, society golf days)

-  Create promotions for off-peak hours, group packages and customised events

-  Partner with hotels/tour operators/social clubs/financial institutions, etc.

-  Partner with online booking partnerships

5.  Marketing & Promotion

-  Develop targeted campaigns (digital, email, social media, print) for all revenue streams

-  Maintain CRM database for leads, clients, and partners

-  Analyse market trends and competitor offerings to refine pricing/positioning

-  Represent the club at golf events, networking events, and community activations

Key Performance Indicators (KPIs)

-  Revenue targets: Term memberships, corporate events, sponsorships, advertising, green fees

-  Lead conversion rates (inquiries → closed sales)

-  New corporate/client acquisitions

-  Sponsor retention/renewal rates

-  ROI on marketing campaigns

Skills & Qualifications:

-  Proficient in both oral and written language skills

-  Self Motivated with pleasant and outgoing personality

-  Minimum diploma from recognised local or overseas tertiary institutions

-  Experience: 3–5 years in sales/marketing (golf, hospitality, events, or sponsorships preferred)

Skills:

-  Proven track record in B2B/B2C sales

-  Sponsorship proposal drafting and negotiation

-  Proficiency in CRM tools (e.g., Salesforce) and digital marketing

-  Strong network in corporate/community sectors

-  Attributes: Self-motivated, relationship-builder, golf knowledge (advantage), excellent communicator

-  Compensation: High base salary + commission (tiered for memberships, events, sponsorships)

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