Marketing Data Manager

2 weeks ago


Central Region, Singapore Peoplebank Singapore Pte Ltd Full time $10,000 - $103,000 per year

Marketing Data Manager

Central Area | 12 Months Contract (Renewable) | Salary up to $10K | Hybrid  | Singaporeans ONLY

We are seeking an experienced Marketing Data Manager to join our team and drive the growth of a trusted, privacy-first data foundation across APAC. This role involves managing large-scale data daily, ensuring governance, and enabling effective activation for marketing initiatives.

What You'll Do:

  • Own and drive the APAC Marketing Data Strategy, roadmap, and rollout plan.
  • Collaborate with cross-functional stakeholders across Marketing, Digital, Legal/Privacy, and Product teams.
  • Oversee data governance, privacy compliance, and risk management across markets.
  • Manage segmentation, data frameworks, validation, and media data integration (GA, Conversion API, etc.).
  • Partner with Global MarTech, Measurement, and Media Activation teams to supply compliant, high-quality data.
  • Develop enablement playbooks, training, and best practices for market teams.

What You'll Need:

  • Bachelor's degree in Data Science, Computer Science, Business Analytics, or a related field.
  • Minimum 6 years' experience in data management, analytics, or a similar role, preferably in a regional/global environment.
  • Strong knowledge of data privacy regulations (GDPR, CCPA, and APAC equivalents).
  • Experience with Customer Data Platforms (e.g., Tealium) and familiarity with media channels (Meta, TikTok, LinkedIn).
  • Hands-on experience with Google Analytics for audience creation and insights.
  • Proven project management and stakeholder management skills.
  • Strong analytical, problem-solving, and communication skills.

Eligibility:

  • Open to Singaporeans only.


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