Marketing Communications Manager

19 hours ago

Central Region, Singapore Straits Retail Property Management Services Pte Ltd (Property Manager of Singapore Malls under Paragon Trust and Cuscaden Peak Investments Pte Ltd) Full time $80,000 - $120,000 per year

We are looking for a suitable candidate to manage a full scale rewards programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

  • Be the key custodian in providing direction for and managing the loyalty programme with a focus on driving acquisition, retention and spend conversion at the mall(s)
  • Develop acquisition and retention strategies, and member engagement programmes to provide members a thoughtful, engaging and seamless experience
  • Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing
  • Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database
  • Manage and monitor 360 feedback from members and stakeholders alike
  • Collaborate with various teams and stakeholders to execute efforts and maximize effectiveness
  • Build statistical models and derive insights from structured data to translate into best practices
  • Monitor market trends and react using all the tools available to stay ahead and relevant
  • Manage the full loyalty budget, ensuring compliance with processes and ROIs

Requirements

  • Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team
  • Has a track record of securing and managing an affiliate partnership network
  • Possesses detailed knowledge of integrated marketing disciplines
  • Articulated and with strong communication skills to liaise with stakeholders across different levels
  • Possesses a getting-things-done drive on top of a can-do attitude
  • Able to work independently and under pressure in a fast-paced environment
  • Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies
  • Preferably possesses past experience in data analysis and deep learning

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