Marketing Communications Manager

2 days ago

Central Region, Singapore Straits Retail Property Management Services Pte Ltd (Property Manager of Singapore Malls under Paragon Trust and Cuscaden Peak Investments Pte Ltd) Full time $90,000 - $120,000 per year

We are looking for a suitable candidate to manage a full scale rewards programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

  • Be the key custodian in providing direction for and managing the loyalty programme with a focus on driving acquisition, retention and spend conversion at the mall(s)
  • Develop acquisition and retention strategies, and member engagement programmes to provide members a thoughtful, engaging and seamless experience
  • Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing
  • Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database
  • Manage and monitor 360 feedback from members and stakeholders alike
  • Collaborate with various teams and stakeholders to execute efforts and maximize effectiveness
  • Build statistical models and derive insights from structured data to translate into best practices
  • Monitor market trends and react using all the tools available to stay ahead and relevant
  • Manage the full loyalty budget, ensuring compliance with processes and ROIs

Requirements

  • Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team
  • Has a track record of securing and managing an affiliate partnership network
  • Possesses detailed knowledge of integrated marketing disciplines
  • Articulated and with strong communication skills to liaise with stakeholders across different levels
  • Possesses a getting-things-done drive on top of a can-do attitude
  • Able to work independently and under pressure in a fast-paced environment
  • Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies
  • Preferably possesses past experience in data analysis and deep learning

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