Brand Marketing Manager

About Us

Established in 1972, Guardian Health & Beauty is Singapore's Number 1 Health and Beauty retailer. With more than 124 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers' health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today's customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the "Click & Collect" services. For more information, please visit Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

Our Tagline - Create Possibilities Everyday.

Are you ready to explore new possibilities and be part of something exciting? At DFI, your work creates real impact, driving innovation across Asia and touching millions of people. Every day brings fresh opportunities to learn, grow, and create the future.

At DFI, we're committed to your growth in a fast-evolving world. Whether you're exploring new roles, diving into different areas of our business, or even aiming to lead your own store, the path is open to you. Your journey with us is full of possibilities.

Job Purpose:

Reporting to the Marketing Director, the Brand Marketing Manager will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive customer engagement, and increase sales. You will work collaboratively with cross-functional teams to ensure brand consistency and deliver marketing initiatives that achieve business objectives.

Main Duties and Responsibilities:

Brand/Campaign Communications

•    Lead brand storytelling efforts, ensuring consistent tone of voice across all customer touchpoints (social, digital, in-store, CRM, Public Relationship).

•    Responsible for strategic internal/external communications, media outreach, KOLs, events etc

•    Lead Public Relationship campaigns to support key campaign launches, working in collaboration with internal functions (Commercial, Operations, E-commerce etc) to achieve campaign objectives.

•    Collaborate with strategic suppliers on joint marketing programmes

•    Leverage on consumer insights and competitive analysis to identify market trends, customer preferences, and opportunities for brand/ campaign differentiation and contribute to business growth.

•    Understand our brand positioning and messaging to effectively communicate our unique value proposition.

•    Track and review campaign performance metrics to ensure delivery of ROI

•    Manage, track and work within given set of marketing budgets

Integrated Marketing Campaigns

•    Plan, execute, and optimize integrated marketing campaigns across various channels (online and offline) to drive brand awareness, customer acquisition, and retention.

•    Collaborate with internal teams, including digital marketing and product management, to develop compelling marketing materials, promotions, and campaigns.

•    Monitor campaign performance, analyze key metrics, and provide recommendations for continuous improvement.

Digital Marketing and Social Media

•    Lead the development of a comprehensive social media strategy across platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.) to strengthen our positioning as a trusted wellness advisor.

•    Manage social media channels, creating engaging content, and leveraging influencers to amplify brand messaging.

•    Work with internal teams and external agencies/creators to develop compelling social-first content, including video, reels, stories, and influencer partnerships.

•    Track and review social media performance metrics to ensure delivery of ROI

•    Monitor social media trends, customer feedback, and online reviews, and respond in a timely and appropriate manner.

Own Brand

•    Develop and implement comprehensive marketing strategies for Own Brands, aligning them with the overall company vision and objectives.

•    Plan, execute, and monitor integrated marketing campaigns and promotions to drive brand awareness, customer acquisition, and sales for Own Brands.

•    Collaborate with cross-functional teams, including commercial and operations sales, to ensure alignment and effective execution of marketing initiatives

•    Measure and evaluate effectiveness of launch campaigns

•    Ensure brand consistency across all customer touchpoints, including visual identity.

Corporate Social Responsibility (CSR)

•    Be the CSR champion, to support and reinforce the company's CSR agenda

•    Supports and facilitates all CSR related activities, initiatives and campaigns

•    Manage NGO relationships and be the contact point for any CSR opportunities

Requirements

•    Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

•    Minimum of 5 years of experience in brand marketing, preferably in the health and beauty industry or retail sector.

•    Proven track record of developing and executing successful brand marketing strategies and campaigns.

•    Strong knowledge of digital marketing channels, social media platforms, and analytics tools.

•    Excellent communication skills with the ability to effectively articulate brand messaging across various channels and stakeholders.

•    Analytical mindset with the ability to interpret data, extract actionable insights, and make data-driven decisions.

•    Creative thinker with a keen eye for design and attention to detail.

•    Strong project management skills, with the ability to manage multiple projects and meet deadlines.

Benefits

Team Member Discount

Subsidized Medical and Dental Benefits

Training Opportunities

Career Advancement

Location: Tampines North