Brand Marketing Intern

1 day ago

East Region, Singapore Scoot Full time $60,000 - $120,000 per year

Summary
We are searching for a passionate and versatile Brand intern. As part of the Brand team, you will be a key member responsible for building Scoot's brand through effective and creative campaigns that span across paid and owned channels, to bring Scoot's business ambition to life.

Job Description
Our ideal candidate is a brand builder, one who has a keen interest in developing and executing end-to-end marketing campaigns across multiple markets. With a flair for creative concepting and good sense of brand development, s/he is comfotable with driving day-to-day marketing activities and long-term market strategies. Calm and poised, s/he thrives on tight deadlines and adapts to ever changing needs. Working closely with Scoot's brand manager, the creative agency, the media agency and even the PR agency, s/he will be part of a team who delivers on various types of impactful communications campaigns, whose role entails

Brand Marketing, Governance and Custodianship

  • Developing and leading Scoot's third year of its global campaigns aligned to Scoot's brand narrative, alongside evolving the brand identity and assets
  • Providing support to in-market teams and other departments in maintaining a clear tone-of-voice in all of Scoot's communications and marketing
  • Identifying effectiveness and impact of current marketing initiatives with tracking and analysis for optimisation, where appropriate
  • Supporting fulfilment of winning vouchers and flight redemptions through the Goodies team
  • Overseeing project timelines and implementation dates, ensuring timely delivery of all projects as planned

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