Alliance & Partnership - Marketing (Professional Firm)

2 days ago

Singapore River Accountstaff (EA) Full time $80,000 - $120,000 per year

Our client is looking for a proactive and self-motivated Senior Executive to support the implementation of the Firm's Alliance & Partnership (A&P) strategy. Reporting to the A&P Lead, this role focuses on strategic planning, integrated marketing, and managing relationships with the Firm's Centers of Influence (COIs), Industry Verticals, and Institutes of Higher Learning (IHLs).

Roles and Responsibilities:

This role focuses on translating the A&P strategy into actionable and measurable marketing plans:

·       A&P Plan Management: Work closely with A&P lead to manage, execute and ensure alignment of the overarching Alliances & Partnership plan across all strategic pillars (COIs, Verticals, IHLs).

·       Joint Marketing Execution: Lead and execute joint marketing campaigns in collaboration with vertical working group and key external alliance partners to drive market penetration within target sectors.

·       Strategic Marketing: Develop and implement the COI plan to build the Firm's profile.

·       COI Engagement: Drive internal and external engagement by supporting the the marketing efforts for COIs, working closely with relationship teams.

·       Employer Branding/IHL Marketing: Design and implement marketing campaigns focused on Employer Branding in collaboration with the People & Talent (HR) function.

·       Integrated Campaign Delivery: Ensure execution of all marketing plans by coordinating efforts with the Marcom and Digital Marketing teams.

·       ROI management: Manage and track the ROI for all key COI events and marketing campaigns, focusing on the lead generation and referrals.

Qualifications:

·       Degree in Marketing, Business Management or a related field.

· to 6 years of experience in strategic marketing, alliance management.

·       Demonstrated experience in developing and executing integrated marketing campaigns that involve multiple internal and external partners.

·       Proven ability to manage stakeholder relationships, excellent organisational skills, and a focus on driving measurable business outcomes.

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