
Group General Manager
4 days ago
Role Overview
Lead the strategic direction and operational excellence of CASA Holdings, strengthening its position as a leading retailer of branded home appliances and lifestyle products. Drive overseas expansion, digital transformation and innovation.
Key Responsibilities
Strategic Expansion & Innovation
· Develop and execute strategies for regional growth, with a focus on entering new overseas markets.
· Pursue and integrate new business acquisitions to broaden product lines, including lifestyle and stoneware offerings.
· Keep abreast of industry trends and leverage digital channels for market penetration.
Digital & AI-Driven Leadership
· Oversee the adoption of digital marketing best practices to enhance CASA's online presence and customer engagement.
· Apply a basic understanding of AI in retail—for applications such as customer insights, inventory optimization, and improved customer experiences.
· Encourage a data-driven, innovative mindset across teams.
Operational & Financial Excellence
· Manage daily operations of all regional subsidiaries, ensuring consistent brand standards and customer satisfaction.
· Drive operational efficiency and cost management through smart process improvements and technology adoption.
· Oversee group-wide budgeting, P&L, and financial controls.
People & Culture
· Build and nurture high-performing, cross-border teams in sales, marketing, and operations.
· Champion a collaborative, growth-focused, and digitally savvy company culture.
Corporate Governance
· Ensure compliance and strong governance standards in all markets.
· Proactively manage business and operational risks across the group.
Requirements
· Bachelor's degree or higher in business, management or related field.
· years in consumer/retail sector, with senior leadership experience in multinational or regional settings.
· Experience driving overseas business expansion and integrating new businesses.
· Working knowledge of digital marketing tools and concepts, plus basic understanding of AI applications in retail.
· Strong strategic, analytical, and leadership skills.
Performance Indicators
· Growth in overseas market share and group revenues.
· Successful business integration and new market launches.
· Enhanced online engagement and digital campaign outcomes.
· Customer and employee satisfaction improvements.
· Compliance in all jurisdictions.
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