Group General Manager

3 days ago

West Region, Singapore Casa (S) Pte Ltd Full time $120,000 - $240,000 per year

Role Overview

Lead the strategic direction and operational excellence of CASA Holdings, strengthening its position as a leading retailer of branded home appliances and lifestyle products. Drive overseas expansion, digital transformation and innovation.

Key Responsibilities

Strategic Expansion & Innovation

· Develop and execute strategies for regional growth, with a focus on entering new overseas markets.

· Pursue and integrate new business acquisitions to broaden product lines, including lifestyle and stoneware offerings.

· Keep abreast of industry trends and leverage digital channels for market penetration.

Digital & AI-Driven Leadership

· Oversee the adoption of digital marketing best practices to enhance CASA's online presence and customer engagement.

· Apply a basic understanding of AI in retail—for applications such as customer insights, inventory optimization, and improved customer experiences.

· Encourage a data-driven, innovative mindset across teams.

Operational & Financial Excellence

· Manage daily operations of all regional subsidiaries, ensuring consistent brand standards and customer satisfaction.

· Drive operational efficiency and cost management through smart process improvements and technology adoption.

· Oversee group-wide budgeting, P&L, and financial controls.

People & Culture

· Build and nurture high-performing, cross-border teams in sales, marketing, and operations.

· Champion a collaborative, growth-focused, and digitally savvy company culture.

Corporate Governance

· Ensure compliance and strong governance standards in all markets.

· Proactively manage business and operational risks across the group.

Requirements

· Bachelor's degree or higher in business, management or related field.

· years in consumer/retail sector, with senior leadership experience in multinational or regional settings.

· Experience driving overseas business expansion and integrating new businesses.

· Working knowledge of digital marketing tools and concepts, plus basic understanding of AI applications in retail.

· Strong strategic, analytical, and leadership skills.

Performance Indicators

· Growth in overseas market share and group revenues.

· Successful business integration and new market launches.

· Enhanced online engagement and digital campaign outcomes.

· Customer and employee satisfaction improvements.

· Compliance in all jurisdictions.

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