Sales Assistant Manager

JOB DESCRIPTION

Sales Assistant Manager (B2B – Specialty Retail & Gyms)

Location: Singapore

Business Unit: B2B (Specialty Retail, Gyms, Corporate Accounts)

Reports To: GM of Sales & Marketing

Department: Sales & Business Development

1. Role Overview

The Sales Assistant Manager (B2B) supports and drives Nutrition Asia Group's growth within Specialty Retail, Gyms, Corporate Wellness, and Independent Stores across Singapore. This role helps manage key accounts, execute route-to-market strategies, strengthen in-store brand presence, and deliver commercial targets for sports nutrition and functional snacking brands.

You will collaborate closely with Sales Ops, Marketing, E-commerce, Merchandising and Finance to ensure smooth execution from onboarding to replenishment to reporting.

2. Key Responsibilities

A. Account Management & Business Development

• Manage and grow existing B2B accounts including gyms, boutique fitness studios, specialty retailers, and corporate partners.

• Identify new opportunities across fitness networks, cafés, wellness chains, and independent stores.

• Develop strong client relationships to drive repeat purchase and sustainable sell-through.

• Present new products, innovations, and promotional bundles during buyer interactions.

• Lead onboarding process for new accounts: pricing, margin discussions, listing forms, SKU setup, and credit applications.

B. Sales Execution & Target Delivery

• Support the GM of Sales & Marketing to deliver monthly, quarterly, and annual sales targets.

• Monitor account performance including volume, assortment, APS/velocity, and stock-to-SKU productivity.

• Track competitor activities, pricing movements, and customer sentiment to inform tactical plans.

• Propose assortment adjustments, sell-in programs, or B2B promotions to lift sales.

C. In-Store Execution & Merchandising

• Ensure all accounts follow agreed planograms, display guidelines, and brand standards.

• Coordinate with Merchandising team to maintain shelf health, replenishment efficiency, and visibility.

• Conduct regular store visits to audit execution, identify gaps, and implement corrective actions.

• Plan and execute mini-activations: sampling, gym events, product launches, and training.

D. Operational Coordination

• Work closely with Sales Ops to ensure accurate SO/invoicing, on-time delivery, and stock availability.

• Liaise with Finance on credit terms, outstanding payments, and debit/credit notes.

• Work with Marketing to align B2B calendars, sampling needs, POSM, and social amplification.

• Ensure timely submission of promotional forms, replenishment forecasts, and monthly account reports.

E. Data, Reporting & Insights

• Prepare weekly and monthly B2B performance reports: sell-in, sell-through where applicable, replenishment frequency, and top-performing stores/SKUs.

• Analyse sales trends to recommend opportunities (e.g., bestselling flavours, time-of-day consumption, SKU gaps).

• Use data to support business reviews and strategic discussions with clients.

3. Requirements

Experience & Qualifications

• Diploma or Degree in Business, Marketing, Sports Science, or related disciplines.

• 2–4 years of experience in FMCG, retail, fitness, or lifestyle brands preferred.

• Experience managing gym chains, specialty stores, or B2B accounts is an advantage.

Skills & Competencies

• Strong interpersonal and client-management skills.

• Good commercial understanding: margins, pricing logic, promotions, stock flow.

• Able to analyse reports and derive actionable insights.

• Highly organised, process-oriented, and capable of managing multiple accounts simultaneously.

• Passion for health, fitness, and/or sports nutrition is a bonus.

Personal Attributes

• Self-motivated, proactive, and comfortable working in a fast-paced environment.

• Strong communication and presentation skills.

• Positive attitude and team player who collaborates across functions.

4. Key Performance Indicators (KPIs)

• Achievement of B2B sales targets (monthly/quarterly/annual).

• Sell-through performance and APS uplift of assigned accounts.