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Advertising and Promotion Executive

2 weeks ago

Central Region, Singapore Workle Pte Ltd Full time $40,000 - $80,000 per year

Working location: Near Bukit Timah

Mon to Fri 9am – 5.30pm

Must have experience handling heartland malls

Job Duties:

  • Assist in market research and identify opportunities to enhance customer engagement and experience.
  • Plan and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
  • Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive A&P revenue.
  • Develop and implement annual marketing calendars and manage related budgets.
  • Manage digital marketing, content creation, and social media engagement across platforms.
  • Maintain close relationships with tenants, encouraging participation in marketing activities.
  • Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
  • Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
  • Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.
  • Support administrative processes including procurement, vendor sourcing, and financial tracking.
  • Assist with design work for posters, decals, signages, and displays as needed.
  • Perform ad hoc tasks as assigned by the supervisor or department head.

Requirement:

  • Degree in Marketing / Mass Communications or relevant discipline
  • Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
  • Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)
  • Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics

EA License No: 19C9611

EA Personnel Reg No: R Teng Wei Mun (Celest)