Marketing Executive

1 week ago

Central Region, Singapore Kenneth & Co Pte. Ltd. Full time $40,000 - $80,000 per year

Responsibilities:

  • Assist in the development and execution of social media marketing campaigns to increase brand awareness and engagement on platforms like Facebook, TikTok, Instagram, and Twitter.
  • Design & Edit captivating Marketing Collaterals for social media & Website Content-Short Reels, Video Testimonials, Carousel Infographics, Blogs Visuals, Email Newsletters.
  • Collaborate with the team to create compelling ad creatives for our target audiences and optimize targeting strategies for advertising lead generation campaigns (Facebook, SEM).
  • Develop & Implement Sales & Marketing process automations: Coordinate Automation processes across all verticals and conduct UAT.
  • Conduct market research to gather insights into customer preferences, trends, behaviors and competitor activities. Stay updated on industry trends, best practices, and new marketing tools.
  • Support the Production of Digital & Print Marketing Materials – Sales Decks, Brochures, E-Books, Promotional Visuals etc.
  • Email Marketing - Revamp and port automated drip series emails for lead nurturing. Create and send out engaging weekly newsletters, promotional campaigns, and festive emails to potential prospects.
  • Messenger Management: Monitor and respond to comments and replies on social media platforms.
  • Execute on the Written Content Creation: Weekly Blogs, Video Script Writing, Social Media Content Calendar, Advertising Copies, and other relevant marketing materials.
  • Assist in organizing and coordinating marketing events, webinars, and seminars to increase the sales revenue and awareness for the company.
  • Maintain Updates on Policies & Trends on Marketing Materials: Website Content, E -books, Sales Decks, Brochures, Blogs and Emails.
  • Campaigns: Plan and Execute Interactive Digital & Physical Campaigns, Facilitate Live Seminars / Webinars. Organize Promotional Campaigns and Referral Program.
  • Any other Ad-Hoc. work related to the Marketing Department.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven Experience in marketing, with expertise in email marketing, social media content creation, blogs, advertising, and campaign management.
  • Strong written and verbal communication skills.
  • Analytical mindset with the ability to derive insights from data.
  • Familiarity with marketing automations and targeting strategies.
  • Creative thinking and the ability to adapt marketing strategies to reach diverse audiences.
  • Strong organizational and project management abilities.
  • Enthusiasm for staying updated on marketing trends and emerging platforms.


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