Head of Product Marketing

If you are interested, please submit your CV to the link below:

We are seeking a driven and strategic Product Marketing Manager to join our team. In this role, you will play a key part in shaping the success of our product portfolio by managing go-to-market strategies, product lifecycle activities, and cross-functional coordination. You will work closely with Sales, Marketing, Supply Chain, and Pricing teams to increase product adoption, market share, and profitability.

Product lifecycle Management Responsibility:

• Product-based Campaigns

• Develop and launch product campaigns

• Align with cross-functional team (e.g., Product Supply, Pricing) to ensure smooth launch of product campaigns
• Take ownership to ensure implementation (e.g., Product Benefits Training for Sales, etc.) and monitoring of launch plans, including activities for Sales, Marketing, Product Supply, etc.

• Product Care and phase-out

• Implement product portfolio management capabilities to drive processes such as re-launch, re-positioning, phase-in/phase out, data management, etc. in consultation with RPM team.

• Product idea to realization

• Institute a systematic process to collect and evaluate product requirements and feedback from the market

• Support definition of product priorities based on Festo values, Festo positioning, and market needs with various stakeholders (Industry Segment and Cluster teams)
• As necessary, work with Global Product Management and/or Regional TECs to ensure an efficient and effective product development cycle

• Product Steering

• Working with the BDM to take the monitoring of sales performance and translate gaps into sales actions

• Working with the BDM on sales incentives and key focusses to drive sales.
• Develops local target applications with Application Engineer.
• Defines local demands on Processes and Tools requirements

Lead the cluster product marketing team

• Setting Goals and Objectives: Defining clear goals and objectives for the team and aligning them with Sales Cluster and Global goals.
• Leading and Directing: Providing guidance, direction, and support to the team.
• Building Relationships: Fostering strong relationships with team members and stakeholders.
• Managing Performance: Evaluating team performance, providing feedback, and coaching team members.
• Developing Talent: Identifying and developing the skills and potential of team members

Collaborate with relevant cluster and country functions in achieving the right product mix.

• Establish the right pricing corridor for new product launch along cluster pricing team
• Team up with cluster digital marketing and offline marketing team to promote the focussed products
• Support supply chain team in demand planning based on the demand from market
• Support the technical sales and application team in developing the training material for sales

Job Requirements:

• Bachelor's degree in Engineering, Business, Marketing or related field (Master's is a plus)
• Minimum 5 years' experience in product or technical marketing, preferably in industrial/automation sectors
• Strong understanding of product lifecycle management and campaign execution
• Analytical with ability to interpret sales and market data
• Excellent communication and stakeholder management skills
• Proficient in MS Office; experience with CRM and marketing tools is an advantage

What you can expect from us:

• You will be joining a German multinational with national and global prestige, recognized as a technological.
• Leader in the market of components and solutions for industrial automation.
• The reconciliation of family and professional life is important to us, which is why we have implemented teleworking twice/week.
• We respect rest time, favoring digital disconnection.
• You will be able to have a broad vision of the business through participation in transversal projects in which, in addition to learning, you will be able to contribute.
• Continuous improvement through training and professional development opportunities.
• Working in a good working environment. We are looking for people with a proactive attitude, a desire to learn, a spirit of self-improvement, a capacity for work and determination in decision-making.