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Head, Marketing

2 weeks ago

Central Region, Singapore YMCA of Singapore Full time $90,000 - $120,000 per year

JOB SUMMARY

You will be leading the Marketing & Corporate Communications department in YMCA.


RESPONSIBILITIES

  • Plan and execute public relations and marketing campaigns, including advertising content and messaging for the Association in relation to its community impact work, social enterprises and fundraising activities.
  • Develop and execute effective digital marketing efforts, track and measure the effectiveness of strategies and plans.
  • Manage and facilitate positive media relations to ensure up-to-date sensing, adequate participation, coverage and prompt responses to enquiries.
  • Review and monitor corporate marketing/ event publicity and branding collaterals to ensure adherence to corporate identity and branding standards and alignment with corporate mission and messages.
  • Handle the production of printed and online materials which includes annual reports, corporate marketing information, event publicity, branding collaterals such as information booklets, newsletters, brochures, posters, banners, presentations, videos, news blog, speeches, and letters.
  • Manage the updating of corporate website and social media platforms.
  • Manage social media and photography support at corporate events.
  • Develop new marketing platforms and identify suitable media platforms to strengthen the Association's brand to establish new corporate responsibility partnerships, garner financial support and increase fundraising.
  • Supervise junior staff and interns in the department to meet the corporate communications needs of the organization.
  • Participate in cross-functional projects and other ad-hoc projects as assigned.

JOB REQUIREMENTS

  • A recognized University degree in Mass Communications/Marketing or related field.
  • At least 6 years of relevant working experience.
  • Possess excellent written and verbal communication skills.
  • Meticulous with an eye for details, sensitive to typography, colour and design trends in collateral productions.
  • Proficient in MS Office Applications and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Possess excellent organizational skills with the ability to manage cross-functionally and handle multiple tasks.