Head of Wholesale

3 days ago

Central Region, Singapore YOLO Group Pte Ltd Full time $120,000 - $360,000 per year
Position: Head of Wholesale (Based in Singapore)

About YoloFoodsYoloFoods is a leading health and wellness food brand offering ready-to-eat frozen meals, meal plans, and nutritious products across Asia. Our mission is to make healthy eating easy, delicious, and accessible. With rapid growth across Singapore, Malaysia, and beyond, we are now expanding into new channels and markets, and we are looking for an entrepreneurial Head of Wholesale to lead this next phase of growth.


The Role

We are seeking a dynamic and commercially driven Head of Wholesale to lead our wholesale and B2B growth in Singapore. This role will be pivotal in building strong partnerships with retailers, gyms, corporates, and F&B groups, driving brand penetration, revenue growth, and long-term relationships.

You will own the wholesale strategy end-to-end: from identifying opportunities and closing new accounts to optimizing operations and scaling partnerships.


Key Responsibilities
  • Develop and execute a wholesale growth strategy for Singapore, with clear revenue and margin targets.

  • Identify and onboard new wholesale clients, including:

  • Supermarkets, specialty grocers, and convenience chains

  • Gyms, wellness clubs, and hospitality groups
  • Corporates, canteens, and wellness programs
  • Manage and grow existing key accounts, ensuring strong partnerships and recurring business.
  • Work closely with the marketing team on trade marketing, product launches, and in-store activation plans.
  • Collaborate with operations and manufacturing to ensure inventory alignment and delivery efficiency.
  • Analyze category trends, competitor activity, and pricing to shape the wholesale strategy.
  • Deliver accurate monthly forecasts, reports, and performance dashboards.

Who You Are
  • 8+ years of experience in sales, business development, or key account management within FMCG, food distribution, or wellness brands.
  • Strong network and relationships with retail buyers, distributors, and hospitality partners in Singapore.
  • Proven track record of growing revenue and building partnerships in a fast-paced environment.
  • Strategic thinker with strong execution, negotiation, and relationship-building skills.
  • Entrepreneurial mindset — you thrive in a growth-stage company and love building systems that scale.

Why Join Us
  • Be part of one of Asia's fastest-growing health and wellness food brands.
  • Lead a key business vertical with autonomy and direct impact on growth.
  • Work with an entrepreneurial team that values innovation, integrity, and performance.
  • Opportunity to grow regionally as YoloFoods expands into new markets.

Location: Singapore

Employment Type: Full-time

Compensation: Competitive base + performance-based incentives

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