Product Marketing Executive

4 days ago

West Region, Singapore Hock Seng Food Pte Ltd Full time $60,000 - $120,000 per year

Job Description

If you are a strategic thinker with a passion for product marketing and are looking to make a significant impact in the FMCG food industry, we invite you to join our team

Key Responsibilities:

Product Development and Strategy:

  • Collaborate with cross-functional teams including R&D, Procurement and Export to develop new products, as well as manage existing product innovations that meet consumer needs and market demands.
  • Conduct market research and analysis to identify consumer needs, trends and competitive insights, and utilize findings to inform product development and positioning.
  • Manage end-to-end product development process from concept ideation to launch, ensuring timely execution and adherence to quality standards.

Product Launch and Promotion:

  • Lead product launch activities, including developing marketing plans, creating compelling messaging and positioning, and coordinating launch events and promotions.
  • Work closely with Design and Sales team to develop sales collateral, presentations and training materials to support product launches and ongoing sales efforts.

Brand Management:

  • Possess a deep understanding of the product portfolio, including product features, benefits and positioning in the market.
  • Manage the branding and positioning of the products, ensuring consistency and alignment with overall brand strategy and messaging.
  • Develop and execute marketing campaigns to increase brand awareness, drive engagement and foster brand loyalty among consumers.

Market Analysis:

  • Monitor and analyze product performance, sales data and market trends to identify opportunities and challenges, and adjust marketing strategies accordingly.
  • Responsible for monitoring and collating of competitive activities, analysis and interpretation of market information.
  • Other duties assigned in relation to the business.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 2 years of experience in product marketing roles within the FMCG food industry, with a track record in developing and managing products.
  • Strong understanding of consumer behaviour, market dynamics and competitive landscape in the FMCG food industry.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts effectively.
  • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Proficiency in Microsoft Office Suite.

Interested candidate, please apply via the Quick Apply button with your detailed resume.  Only shortlisted candidate will be notified.

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