Integrated marketing manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Integrated Marketing Manager will play a critical role in shaping PayPal's brand and product presence across APAC while influencing the global cross-border trade (CBT) strategy, built from APAC insights.

This role is focused on driving new customer acquisition and business growth through integrated campaigns that bring our value proposition to life across all touchpoints. Working closely with product marketing, commercial, content, and lifecycle teams, the Integrated Marketing Manager will deliver campaigns that enhance awareness, deepen comprehension, and accelerate sign-ups.

The ideal candidate is both strategic and hands-on—able to design campaigns that scale globally while adapting with agility to local market dynamics and macroeconomic shifts.

Job Description:

Essential Responsibilities:

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Integrated Campaign Strategy

• Develop and execute integrated marketing strategies for APAC that drive brand awareness, comprehension, and product adoption.
• Shape and support the global CBT strategy, ensuring it is built from APAC insights and scaled globally.
• Translate PayPal's value proposition into compelling narratives across all customer touchpoints.
• Balance brand-building with agile campaign responses to market and macroeconomic shifts.

Campaign Development & Execution

• Lead integrated campaigns across APAC to fuel awareness, consideration, and acquisition.
• Partner with content, lifecycle, and commercial teams to ensure cohesive storytelling across owned, earned, and paid channels.
• Manage creative development and localization of campaign assets for regional impact.
• Ensure campaigns are data-driven, measurable, and optimized for sign-ups and growth.

Cross-Functional Collaboration

• Work closely with Product Marketing (PMM) to ensure product positioning is consistently embedded in campaigns.
• Collaborate with commercial teams to align campaigns with market priorities and customer needs.
• Partner with content, lifecycle, and digital teams to drive cohesive execution across the full customer journey.
• Act as a regional voice in global forums, ensuring APAC insights guide global campaign planning.

Customer Acquisition & Growth

• Drive upper funnel growth through new customer acquisition, focusing on sign-ups, onboarding, and engagement.
• Monitor brand health, awareness, and acquisition metrics; identify opportunities for accelerated growth.
• Leverage analytics to measure effectiveness, refine strategy, and maximize ROI.
• Proactively surface opportunities to showcase PayPal's value proposition in ways that resonate with APAC audiences.

Global CBT Support

• Support the Director in building and executing the global CBT strategy, with APAC as its foundation.
• Contribute to global campaign development, ensuring regional alignment and scalable activation.
• Lead short-term, agile marketing responses to macroeconomic and competitive shifts.

Requirements

• 8+ years in integrated marketing, brand, or campaign management, ideally in financial services, fintech, or global B2B/B2C brands.
• Proven ability to design and execute integrated campaigns that drive customer acquisition.
• Strong experience in creative development, campaign orchestration, and regional execution.
• Skilled collaborator across product, commercial, content, lifecycle, and analytics teams.
• Data-driven, with ability to translate insights into growth-focused strategies.
• Experience working in a global, matrixed environment with regional-market depth.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset—you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit 

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at   

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.

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