Marketing Manager

9 hours ago

Singapore BARCODE MARKETING PTE. LTD. Full time

**Company Overview**:
**Position Overview**:
As a Marketing Manager, you will play a crucial role in driving our brand's visibility, customer engagement, and revenue growth. You will be responsible for developing and executing comprehensive marketing strategies that integrate both online and offline channels. This position requires a strong understanding of the fashion retail industry, marketing techniques, and proven experience in creating successful marketing campaigns. You will collaborate closely with cross-functional teams to ensure brand consistency and maximize the effectiveness of our marketing efforts.

**Responsibilities**:

- Develop and implement innovative marketing strategies to drive brand awareness, customer acquisition, and sales growth.
- Plan, execute, and optimize multi-channel marketing campaigns
- Manage and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions for continuous improvement.
- Collaborate with the creative team to develop compelling visual and written content that aligns with our brand voice and resonates with our target audience.
- Monitor industry trends, competitor activities, and customer insights to identify new opportunities and stay ahead of market changes.
- Build and maintain relationships with key industry influencers, partners, and media outlets to maximize brand exposure and secure relevant collaborations.
- Oversee the budget allocation and resource planning for marketing initiatives, ensuring efficient use of resources while meeting business objectives.
- Stay up to date with the latest marketing trends and emerging technologies, and leverage them to enhance our marketing strategies.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Manager or similar role in the fashion retail industry, with strong leadership qualities and effective interpersonal skills.
- Demonstrated success in planning and executing integrated marketing campaigns that deliver measurable results.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and collaborate effectively with cross-functional teams.
- Strong analytical skills and a data-driven mindset, with the ability to interpret marketing metrics and make data-backed decisions.
- Able to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Passion for fashion and a keen understanding of current industry trends and consumer behavior.

**Why Join Us?**
- Attractive salary packages with AWS and performance bonus
- Monthly performance incentives
- Training opportunities with good career progression
- Casual dress code with positive workplace culture
- Up to 20 days Annual Leave & Birthday Leave
- Flexible Working Hours
- Complimentary company products & staff discounts
- Insurance, medical and dental benefits
- Employee referral scheme
- Annual company dinners and long service recognition

Join our team and become an integral part of our growing fashion retail brand. We offer a competitive salary package, a vibrant and inclusive work environment, and the opportunity to make a significant impact on our company's success. If you are ready to take on this exciting challenge, please submit your resume, portfolio (if applicable), and a cover letter detailing your relevant experience and why you believe you are the perfect fit for this role.

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