Integrated Marketing Manager

**Manager, Integrated Marketing INTERNATIONAL Singapore - The Wall Street Journal**

The international Integrated Marketing team leads the process of answering all pre-sale proposal responses outside of the US - ensuring that our competitive proposals not only showcase strong strategic and creative ideas but their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.

Based on the Singapore office and reporting to the Head of Integrated Marketing APAC, the Integrated Marketing Manager will bring together the right people and resources from across different teams and time zones, provide an understanding of the client goals and sectors, and steer successful pre-sale processes through effective collaborative time management.

Overseeing RFP responses from end to end with a focus on the APAC and the Middle East regions, you will start with 'what is the problem we're solving?' to 'how are we going to report success?’ in a dynamic, deadline-driven environment and a collaborative international team across multiple sectors, no two days are the same.

Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising, branded content and event programs.

Core Responsibilities:

- Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms
- Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks
- Regularly collaborate across teams in other time zones and disciplines such as our content creation teams, media planning, campaign performance and events
- Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products, creative capabilities and events
- Use research and data to share insights and support value propositions for client pitches and proposals
- Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across different markets and sectors

Skills & Interests
- High level of organization and attention to detail
- An effective and concise communicator including speaking and writing skills, while also being comfortable reading data and media plans
- Excellent report writing, Google Suite (Sheets, Slides, etc.) and numeracy skills
- Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment
- Curiosity for constant learning and the international news/media landscape
- Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required in region 3-day office attendance

Qualifications:

- B.A. or B.S., minimum 5 years of cross-platform marketing experience, preferably within news media and/or advertising environment
- A foundational understanding of an ad sales, planning, and account management environment
- Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with B2B, Tech and/or FDI experience a plus
- Experience translating product marketing materials into compelling proposals customized to individual client goals and strategy
- Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment
- Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

APAC Benefits
- Comprehensive Insurance & Retirement plans
- Paid Time Off and Leaves
- Education Benefits
- Family Care Benefits
- Career Growth Programs
- Access to Dow Jones Products
- Employee Referral Program
- Employee Well-being Support & Fitness Programs

Business Area: Dow Jones - Media Sales

Job Category: Marketing & Product Management

Union Status:
Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative te