Manager, Integrated Marketing

1 week ago


Singapore Sephora Full time

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal - to reimagine the future of beauty.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

**The opportunity**:
**Manager, Integrated Marketing**

Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time. We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise and selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extra-ordinary and cement our place as an authentic beauty expert.

As a Manager, Integrated Marketing, you will be responsible for developing and delivering a focused and optimized integrated marketing strategy across all Sephora marketing levers and touchpoints that is in alignment with business goals and the marketing objectives.

Reporting to the Director, Integrated Marketing, you will lead efforts across key pillars of Marketing: CRM Analytics & Loyalty, Brand Partner Marketing, Online/offline (Retail) experience & events, Social & Communication, Creative, as well as external partnership (media marketing).

**You will shine here if you enjoy**
- Having Marketing Calendar Leadership - helping to develop and reinforce our branding strategy through the mastery of one optimized marketing (Priority Push) calendar across the region
- Delivering of on-time aligned regional toolkits per Priority Push
- Being the custodian of our unique Sephora brand codes and expressions through toolkit development
- Championing our customers - always presenting our Priority Push narrative and experience through the lens of our customers
- Toolkit amplification across key functions (aligning and carrying through Priority Push concepts from idea to brief to tabletop) Employing a strategic approach to process; organize and divvy up work effectively
- Sourcing relevant partners (media / partnerships / vendors / trend forecasting) to support Priority Push toolkit development and delivery
- Preparing Trello cards (a work management tool) to brief cross-functional teams for timely delivery
- Leading reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations (including In-store Services / Training / Omni Innovations), Store Design, UXUI, Mobile App, Paid Marketing), In country teams (Marketing leads) and Stratcom/GMs
- Innovating new ways to improve and test new ideas / execution through key learnings across markets
- Having an up-to-date awareness of emerging beauty and technology trends
- Demonstrating our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative

**We would love to hear from you if you are/have**
- At least 7-8 years of professional experience in the retail industry, ideally in retail or in environments with many brands
- Degree in Business or a related field is preferred
- Ability to both think big picture and be a visionary / idea generator - leading program vision and planning while also getting involved in the details of program execution
- Experience managing and working within an allocated budget
- Experience working with cross-functional partners or clients to meet their business needs
- Ability to organize and manage multiple detail-oriented projects and meet deadlines
- Willingness to approach projects with a can-do attitude and create processes where there isn’t one
- Proficiency in Word, Excel, and PowerPoint
- Strong management skills
- International exposure
- Ability to align the team in the mission and vision
- An understanding the importance of team culture and dynamics

**While at Sephora, you’ll enjoy...**
- ** The people.** You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- ** The learning.**We invest in training and developing our teams, and you



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