Head of Integrated Marketing
4 days ago
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
OverviewWe are seeking a Head of Integrated Marketing (International) available for contract period of 6 months. This role is responsible for developing and executing the international marketing strategy, ensuring alignment with global priorities while adapting to regional market needs. This role will focus on optimizing global marketing strategy briefs and playbooks, driving efficiency, and integrating international requirements into the broader global marketing strategy.
What You'll DoGo-To-Market & Integrated Marketing Strategy:
Develop and implement the international marketing & GTM strategy across regions, accounting for market nuances and growth opportunities.
Ensure seamless integration of marketing initiatives (regional engagement, FLR, RAF, Market Launch, seasonal campaigns).
Build and manage multi-season marketing calendars for consistent global messaging and campaign alignment.
Create GTM planning tools for local teams to execute region-specific marketing plans.
Brand & Campaign Management:
Collaborate with Merchandising & Commercial teams to identify local market needs and develop tailored GTM plans.
Lead regional priority setting, managing budget allocation and channel activations through "Scorecards."
Adapt global campaigns for local relevance, ensuring cultural sensitivity.
Ensure consistency in global marketing strategies across regions and provide clear campaign briefs.
Work with creative teams to align seasonal product priorities with marketing plans.
International Brand Partnerships & Collaborations:
Define and execute the annual collaboration strategy, identifying regional gaps and global opportunities.
Oversee the partnership proposal process and optimize activation across markets.
Develop and manage global and regional collaboration calendars to integrate with GTM priorities.
Ensure collaboration processes and timelines meet GTM expectations.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- At least 10 years of progressive experience in international marketing, brand management, or go-to-market strategy, ideally within consumer goods, retail, or lifestyle brands.
- Strong track record in developing and executing global campaigns, managing budgets, and driving strategic partnerships.
- Demonstrable success in developing and executing successful, multi-channel integrated marketing campaigns is essential.
- Able to commit to contract period of 6 months starting December 2025.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate
-
Head of Integrated Marketing
2 days ago
Singapore Crocs Full time $120,000 - $180,000 per yearHead of Integrated Marketing (Contract)Requisition ID: 11216Job Location(s):Singapore, Singapore, SG, 138589Time in Office: HybridAt Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our...
-
Head of Integrated Marketing
3 days ago
Singapore VT Markets Full timeHead of Integrated Marketing & Promotions Join to apply for the Head of Integrated Marketing & Promotions role at VT Markets VT Markets is an award-winning multi‑asset brokerage trusted by over 3 million traders in more than 160 countries with 360 employees and growing. Founded in 2015, VT Markets offers a robust trading environment, over 1,000 tradeable...
-
Regional Head, Performance Marketing, SEA
2 days ago
Singapore Marketing, Communications & Public Policy Full time $150,000 - $250,000 per yearGet to Know the TeamOur team drives Grab's growth by optimizing media spend, aligning resources, and building high-impact campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign...
-
Marketing Executive
2 days ago
Singapore Marketing Institute of Singapore Full timeIn this role, you will support to the Marketing Head and carry out the assigned marketing activities and campaigns to promote overall organisational objectives. Work together with the head of marketing to create the marketing plan and help drive marketing campaigns for programs and activities by collaborating closely with the sales and operations...
-
Head of Marketing
1 week ago
Singapore NOGLE (SINGAPORE) PTE. LTD. Full timeAbout Head of Marketing at Nogle We are looking for a VP/Head of Operations to join Nogle. As the Head of Marketing at Nogle, you are a leader who strives to develop, strategize, and execute actionable global marketing strategies. Reporting directly to the COO, you will have complete ownership over the marketing function of the business, including demand...
-
Head of Integrated Marketing
3 days ago
Singapore Crocs Full timeSelect how often (in days) to receive an alert: At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact...
-
Head of Marketing
1 week ago
Singapore T. Rowe Price Full timeThere is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career...
-
Head of Marketing
3 days ago
Singapore Empower Partners Singapore Full timeAssociate Director, Financial Services | Risk and Compliance, Financial Services Executive Search Our client is a leading international education group with a portfolio of premium institutions across Asia. They are seeking a Head of Marketing to lead brand strategy, integrated campaigns, and community engagement across Singapore and international markets....
-
Head of Marketing
5 days ago
Singapore Empower Partners Singapore Full timeAssociate Director, Financial Services | Risk and Compliance, Financial Services Executive Search Our client is a leading international education group with a portfolio of premium institutions across Asia. They are seeking a Head of Marketing to lead brand strategy, integrated campaigns, and community engagement across Singapore and international markets....
-
Head of Design
3 days ago
Singapore Maneuver Marketing Full time**Build, Scale & Operate Leading DTC Brands alongside A-Players** ***: **Maneuver Marketing** Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health &...