Head of Integrated Marketing

3 days ago

Singapore Crocs Full time

Select how often (in days) to receive an alert: At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview What You'll Do Go-To-Market & Integrated Marketing Strategy: Develop and implement the international marketing & GTM strategy across regions, accounting for market nuances and growth opportunities. Ensure seamless integration of marketing initiatives (regional engagement, FLR, RAF, Market Launch, seasonal campaigns). Build and manage multi-season marketing calendars for consistent global messaging and campaign alignment. Create GTM planning tools for local teams to execute region-specific marketing plans. Brand & Campaign Management: Collaborate with Merchandising & Commercial teams to identify local market needs and develop tailored GTM plans. Lead regional priority setting, managing budget allocation and channel activations through "Scorecards." Adapt global campaigns for local relevance, ensuring cultural sensitivity. Ensure consistency in global marketing strategies across regions and provide clear campaign briefs. Work with creative teams to align seasonal product priorities with marketing plans. International Brand Partnerships & Collaborations: Define and execute the annual collaboration strategy, identifying regional gaps and global opportunities. Oversee the partnership proposal process and optimize activation across markets. Develop and manage global and regional collaboration calendars to integrate with GTM priorities. Ensure collaboration processes and timelines meet GTM expectations. What You'll Bring to the Table Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. At least 10 years of progressive experience in international marketing, brand management, or go-to-market strategy, ideally within consumer goods, retail, or lifestyle brands. Strong track record in developing and executing global campaigns, managing budgets, and driving strategic partnerships. Demonstrable success in developing and executing successful, multi-channel integrated marketing campaigns is essential. Able to commit to contract period of 6 months starting December 2025. The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. #J-18808-Ljbffr

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