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Marketing Executive

2 weeks ago

Central Region, Singapore Talentvis Singapore Pte Ltd Full time $2,800 - $3,200 per year

 Central (Accessible by public transport)

Mon-Fri, 9am-6pm

$2,800 - $3,200

Key Responsibilities

Social Media Management & Content Support

  • Curate and schedule social media content across Instagram, Facebook, LinkedIn, YouTube, and TikTok using Meta Business Suite.
  • Write engaging, brand-aligned captions that showcase client journeys, brand values, and product stories.
  • Collaborate with design and content teams to ensure a cohesive, visually appealing social media feed.
  • Monitor and engage with the community via comments and DMs to foster brand loyalty and audience growth.
  • Stay current with platform updates, social trends, and competitor activity to drive innovation and reach.

Digital Campaign Support

  • Assist the performance marketing team in setting up paid campaigns across Meta, Google, and other platforms.
  • Ensure accurate implementation of targeting, UTM tracking, ad creatives, and copy.
  • Support A/B testing across creatives, copy, and audience segments to drive performance improvements.
  • Coordinate campaign timelines, assets, and budgets with internal stakeholders.
  • Monitor campaign performance daily and highlight optimization opportunities.
  • Conduct market and competitor research to inform campaign strategy.
  • Maintain campaign documentation, including asset libraries and performance logs.

Public Relations & Seasonal Gifting

  • Identify and engage media contacts, influencers, and key opinion leaders aligned with the brand.
  • Plan and execute luxury seasonal gifting campaigns (e.g. Lunar New Year, Mid-Autumn Festival, Christmas).
  • Curate packaging, personalization, and messaging with a focus on symbolism and storytelling.
  • Track media coverage, engagement, and ROI from Public Relations and gifting initiatives.

Event Management

  • Support planning and execution of exclusive events such as client showcases and seasonal celebrations.
  • Liaise with vendors, venues, and internal teams to deliver seamless guest experiences.
  • Manage guest list coordination, RSVP tracking, and on-site logistics.
  • Contribute creative ideas to elevate event ambiance and brand storytelling.

Email Marketing

  • Assist in drafting and scheduling weekly newsletters featuring product highlights, brand stories, and client success narratives.
  • Collaborate with design and content teams to ensure visually compelling, brand-consistent emails.
  • Track email performance metrics and recommend improvements for engagement and conversion.

Reporting & Insights

  • Compile campaign and social media performance data across multiple platforms.
  • Prepare monthly reports highlighting key insights, wins, and opportunities.
  • Offer data-backed recommendations to improve content, targeting, and overall marketing ROI.