Marketing Executive

2 weeks ago

Central Region, Singapore Julia Gabriel Centre Pte Ltd Full time $60,000 - $120,000 per year

Key Responsibilities:

  • Establish, develop, and manage long-term marketing alliances with individuals and organisations to promote our brands effectively.
  • Plan and coordinate communication efforts, working with advertising, design, and public relation agencies, as well as the in-house marketing team.
  • Audit and improve current communication tools and content to enhance brand messaging.
  • Oversee the printing and distribution of marketing materials to partners and alliances, ensuring brand consistency and timely delivery.
  • Collaborate with internal departments and external partners to execute online and offline promotional campaigns.
  • Develop and implement multi-channel branding strategies to boost brand awareness and effectively reach target audiences through SEO, SEM, social media, and AI-driven tools.
  • Manage advertising initiatives and contribute to comprehensive marketing planning.
  • Plan and coordinate key marketing events, working closely with vendors, partners, and production teams.
  • Provide administrative support and maintain accurate documentation of all marketing activities.
  • Plan and execute monthly email blasts, consolidating and collating content to ensure timely and effective eDM campaigns.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
  • At least 3 years of experience in marketing, with a focus on digital marketing and communications.
  • Proven experience in marketing for preschools or after-school care services.
  • Experience in digital and social media marketing, SEO, SEM, and AI-driven marketing tools.
  • Knowledge in handling social media channels.
  • Good written and spoken English
  • Strong flair for writing, editing, and proofreading with impeccable grammar
  • Excellent copywriting and content creation skills.
  • Strong organisational and multitasking abilities.
  • Excellent interpersonal and communication skills.
  • A creative and analytical mind set to evaluate and optimise marketing initiatives.

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