On-Trade Sales Manager

At Bottles & Bottles, you'll represent an elite collection of wines & spirits that define luxury dining experiences across Singapore. You'll work alongside passionate industry professionals, enjoy access to exclusive brand events, and develop your expertise with WSET certification support. From hosting private tastings at Michelin-starred venues to engaging with world-class winemakers, this is more than a sales role — it's your gateway to a career at the heart of the fine wine & spirits world.

Job Highlights

• Join a dynamic and growing premium wine & spirits distributor with a strong on-trade network
• Lead and grow accounts in Singapore's vibrant F&B and hospitality sector
• Opportunity to work with top global brands and exclusive product portfolios
• Supportive team culture with training, wine education, and career development
• As part of a larger distribution house and retail chain, there are multiple career path options you can pivot to within the organisation and develop your passion in wines

Main duties

·      Develop and execute on-trade sales strategies to achieve monthly and annual sales targets

·      Manage and expand relationships with hotels, restaurants, bars, and clubs in assigned territories

·      Identify new business opportunities and secure new on-trade accounts

·      Conduct product presentations, tastings, and training for trade customers and their staff

·      Monitor market trends, competitor activities, and customer feedback to inform sales approach

·      Negotiate pricing, promotions, and contract terms in line with company policies

·      Work closely with marketing to plan and execute brand activations and events

·      Prepare and submit regular sales reports, forecasts, and account updates

·      Ensure timely payment collection from trade accounts in collaboration with finance team

·      Represent the company professionally at trade shows, networking events, and industry functions

Team goals and deliverables

• Build strong rapport with existing key accounts and identify quick-win upsell opportunities
• Familiarise with company product portfolio and brand stories to conduct confident presentations
• Develop a strategic plan for expanding coverage of high-potential venues
• Implement at least 2–3 successful brand activation campaigns in collaboration with marketing
• Maintain high customer retention rates and positive client feedback scores

Ongoing / Annual Deliverables

• Meet quarterly and annual sales KPIs for revenue, volume, and account growth
• Maintain accurate CRM and sales reporting data
• Deliver effective trade training and education sessions to boost sell-through at partner venues
• Contribute to the development of long-term partnerships with premium on-trade outlets

Requirements

Qualifications & Experience

• Minimum 3–5 years of proven success in on-trade sales within the wine, spirits, or luxury hospitality sector
• Established network of contacts in premium hotels, fine dining restaurants, high-end bars, and clubs in Singapore
• Strong track record of meeting or exceeding sales targets in competitive, relationship-driven markets
• WSET Level 2 (or higher) certification preferred; equivalent wine & spirits knowledge will be considered
• Experience in organising and hosting trade events, tastings, and brand activations

Skills & Attributes

• Exceptional relationship-building and consultative selling skills with a client-first mindset
• Deep understanding of premium brand positioning and the luxury F&B landscape in Singapore
• Confident presenter with the ability to deliver engaging product stories to trade audiences
• Excellent negotiation, closing, and account management capabilities
• Strong commercial acumen with the ability to analyse sales data and market trends
• High level of professionalism, self-motivation, and personal presentation
• Ability to thrive both independently and in a collaborative, fast-paced environment
• Proficient in MS Office and CRM software