Regional Marketing Manager, Prestige

7 days ago

Orchard, Singapore coty Full time

REGIONAL MARKETING MANAGER (Prestige, APAC)
SINGAPORE

ROLE AND DEPARTMENT
The Regional Marketing Manager is a key contributor in the Asia Pacific’s Regional Marketing team where the incumbent will be managing the full brand management aspect of the assigned brands including the acceleration of the brands’ growth in the region that encompass the right product portfolio, distributions and investments with relevant KPIs as well as ensuring ROIs. The incumbent has to focus his/her energy on ensuring the icons and pillars of the assigned continue to grow and launch new innovations strongly.
The incumbent needs to maximize the potential of the assigned brands in the Region/Markets through regular local market connect and market study to get the relevant insights to chart white space opportunities, formulate a competitive strategy to gain market share of assigned brands to provide value & guidance to the local markets to accelerate growth.
He/she will be consolidating the marketing calendar of assigned brands for the APAC region, pre-launch strategy with investment in the new innovation, and tracking their performance.

THE ROLE
New Launches’ 360 Marketing Plan
Ambitions (Sales/Ranking/Etc)
Communication / Publicity/ Media
Promotions
Sampling
Animations
O2O Strategy
- Post Launch Reports
- Alignment of Brand strategy with both the Local And Global Teams
- Provide guidance to local Marketing teams
- Consolidate needs of local markets to share and seek support from the Global Team
- Taking on any adhoc assignments as per assigned

Competency
360 Marketing Experience
P&L Management
Retail Excellence Knowledge
Marketing Operation Knowledge
Digital & Social Media Marketing Experience
CRM
Education
Tertiary Education
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

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