Regional Digital and Ecommerce Marketing Manager

2 weeks ago


Orchard, Singapore coty Full time

The Regional Digital & eCommerce Marketing Manager is responsible to drive paid, earned and owned media performance across Southeast Asia and India by developing winning digital campaigns in close collaboration with global digital teams & local markets.

RESPONSIBILITIES

As our Digital & eCommerce Marketing Manager, you are responsible for Digital Media, Social Media & Commerce, Advocacy & IM, Digital Content Creation.

You are a core member of the regional eCommerce & CRM team which mission is to grow COTY Southeast Asia & India digital & eCommerce ecosystem. You have a deep understanding of social & digital media platforms and trends in SEA and will be responsible for developing and executing consumer centric strategies & content that engage our brands target audience to drive brands share of voice with a performance-led mindset.

**Market includes**: Singapore, Malaysia, Thailand & Distributor markets (India, Vietnam, Philippines, Indonesia, etc.)

**Division includes**: Luxury & Consumer Beauty consists of fragrances, skincare, makeup, nail care and body care

**Your main focus**:
**Digital media**: Develop and implement paid media strategies across diverse online advertising channels such as Meta, Tiktok, Google, etc. Collaborate closely with media agencies, country teams & global digital media team to ensure alignment of paid media campaigns with business goals & brands guidelines. Monitor campaign effectiveness, analyze data, and offer insights for enhancing ROI. Persistently conduct testing and experimentation involving various ad formats, targeting choices, and creative tactics.

**Social media**: Develop and execute best in class social media strategies to enhance brand awareness, engagement, and lead generation through social media channels, including but not limited to Facebook, Instagram, Tiktok and LINE. Build social calendar & content plan, monitor & optimize performance in close collaboration with country teams, global teams & agencies to ensure alignment of messaging and campaigns across various channels. Drive new initiatives with up-to-date knowledge on the latest social media trends, monitor competitor activities and industry developments in SEA markets. Analyse and report on social media metrics, tracking KPIs and leveraging insights to improve strategies for continuous improvement.

**Social commerce**: Build social commerce capability & drive performance by defining the strategic model, traffic acquisition & content in close collaboration with country teams and 3rd party partners. Develop best practices and strategies on leveraging social livestreaming to drive awareness and conversion opportunities. Improve following rates and drive fan-base conversion from social media platforms such as TikTok, Facebook, Instagram, Line. Build the capability of Livestreaming & KOL sales, upskill Beauty Advisors to become strong brand advocates and ensure excellent brand image.

**Advocacy & IM**: Develop & implement the advocacy and influence strategy, provide social listening insights & guidance on identifying, recruiting & sustaining influencers, ensuring alignment with brands requirements and campaigns objectives. Partner with local marketing teams to drive best practices of leveraging influencers as part of the social content ecosystem. Effective tracking of ROAS & KPIs to improve Earned Media across brands.

**Digital content**: Develop regional toolkits to the markets for on time implementation, monitor & optimize content performance, work closely with the Ecommerce Content producer. Ensure high score on content by gu iding country teams to operate and manage digital shelf on all ecommerce channels.

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries - we’d love to hear from you

You will manage 1 direct report consisting of a Digital and eCommerce Marketing executive and you will work closely together with several departments such as Global Brand and Digital teams and Local Marketing teams. All your colleagues are supportive and collaborative. Working in the team, you will receive tremendous support.

YOU ARE A COTY FIT

You like to make a difference. As an experienced Digital & eCommerce Marketing Manager, you will share and you get energy from working in a fast-paced, diverse and international environment. Other than that, you have:
Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field. 4+ years of relevant experience in digital & social media marketing with a track record of success in driving awareness, traffic & revenue growth preferably in a multi-brand matrixed environment. Strong analytical skills and the ability to translate data into actionable insights. Creative, innovative thinker. Detail-oriented, ensuring high-quality content production. P



  • Orchard, Singapore H&M Full time

    As Digital Experience Lead (Post Purchase), you contribute to omni profitable growth in the region, playing a critical role in securing the omni experience of our customers that drives brand perception, sales growth, and profitability. You are responsible for the omni experience in our transactional channels, with extra focus on the post purchase experience....


  • Orchard, Singapore Crimson Education Full time

    Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures. We are doing this by: - Igniting a passion for learning that accelerates...

  • Digital Marketer

    1 week ago


    Orchard, Singapore Ctomorrow Pte.Ltd. Full time

    **Digital Marketing Recruitment** **Job Title: Digital Marketer** **Responsibilities** - Develop and implement short-term and long-term advertising strategies on social media, considering different markets, target audiences, product types, and data charts. - Ability to think critically and develop effective marketing strategies that align with the...


  • Orchard, Singapore PIXI SINGAPORE PTE LTD Full time

    **Senior Marketing Manager - APAC** **Our Company** As one of the fastest-growing independent beauty brands, Pixi Beauty has built a global reputation for high-performance, skin-loving products that enhance natural beauty. With an expanding footprint across Asia-Pacific, we are now seeking a bold and creative **Senior Marketing Manager - APAC** to lead...


  • Orchard, Singapore H&M Full time

    Company Description **At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build...


  • Orchard, Singapore H&M Full time

    Company Description **At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build...


  • Orchard, Singapore CDNetworks Inc. Full time

    **Key Responsibilities** - Define field marketing event priorities and objectives in the ASEAN regions together with Head of Sales and Head of Marketing to evaluate these events in order to build a solid events calendar for the year - Coordinate efforts with Head of Sales and Global Marketing teams to maximise results and work with cross-functional team...


  • Orchard, Singapore SKINCOMM SINGAPORE Full time

    Roles & Responsibilities **Responsibilities and Duties** - Create visually captivating graphics, images, and videos for use in marketing materials, social media posts, website content, and advertisements. - Design and optimize landing pages, website banners, and other digital assets to enhance user experience and support marketing initiatives. - Collaborate...

  • Marketing Manager

    2 weeks ago


    Orchard, Singapore LingoAce Full time

    **About LingoAce** Who We Are Headquartered in Singapore with a global footprint, LingoAce is a growing and leading education technology company for language learning. We offer a range of immersive curriculums for different proficiency learners from diverse cultural backgrounds, designed and developed by our talents. With a team of >500 LingoAcers, 4,500...


  • Orchard, Singapore Anradus Pte Ltd Full time

    Industry/ Organization Type: Manufacturing (Electronics) - Position Title**:Regional Sales Manager / Sales Manager (Regional)**: - Working Location: Orchard - Working Hours: 5 days (9 AM - 6 PM) - Salary Package**:Basic Salary up to $5,000 + Transport Allowance + Commission + Variable Bonus**: - Duration: Permanent Role **Key Responsibilities** - In...