Manager, Digital Marketing

Overview:
STATEMENT (defines the major functions/purpose of the position)

SUPERVISORY RESPONSIBILITIES:
N/A

ORGANIZATIONAL RELATIONSHIPS

Interacts with all levels throughout organization; distributors, customers, and vendors.

DETAILED RESPONSIBILITIES/DUTIES: List the expectations for each job responsibility including quality and quantity standards to which the incumbent is required to perform and receive a rating for during the Performance Appraisal.
- Responsible for creating a digital content that aligns with integrated marketing campaigns and programs.
- Requires excellent written skills in order to produce well-researched content to drive traffic, engage, and convert target customers, and improve shared content across digital channels.
- Develop content materials include developing digital social sharable assets, website copy, video scripts, presentations, and other content as needed.
- Coordinate and manage content across all platforms and be hands-on in the writing/editing process as needed. Ensures consistency with the brand guidelines and alignment with regulatory internal stakeholders.
- Partner with any external parties, advertising vendors and in-house creative team and stakeholders and deliver campaigns contents creation and execution
- Brainstorm and propose creative ideas for marketing campaigns
- Coordinate and support the process of creative tasks creation from ideation to delivery
- Carry out desktop research and organise clear, marketing content for print and digital collaterals
- An effective team player with good team spirit, excellent communication & interpersonal skills

Qualifications:
MINIMUM QUALIFICATIONS: The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position.

Skills/Education/Experience:

- A recognized university or above degree
- At least 8-10 years of experience in working with digital agency or within the digital marketing function of an organization
- Experience in integrated marketing, digital marketing or related marketing disciplines will be an advantage
- Excellent skills of copywriting, video script writing, storyboarding
- Strong understanding of what makes good content and how to tell engaging stories across different digital platforms, mediums and audiences.
- Exceptional project management skills with the ability to manage multiple projects simultaneously.
- Ability to create new ideas and processes i.e. be creative and with the ability to think “out of the box”.
- Great attention to detail and organisational skills
- Ability to function as an effective team member - proactive and hardworking with good interpersonal skills.
- Be sufficiently bi-cultural to be equally at ease and socially comfortable with distributors/customers plus other nationalities
- Good problem-solving skills and carry out responsibilities under minimum supervision.
- Strong sense of initiative and ability to work in a fast-paced environment.

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
- Must be able to see, hear, speak and write clearly in order to communicate with employees and/or other customers
- Manual dexterity required.
- Light: Office work, some lifting, considerable walking

WORK ENVIRONMENT: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job within the environment.
- The office is clean, orderly, properly lighted and ventilated.
- Noise levels are considered low to moderate.