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Executive, CRM

2 weeks ago

Singapore People Profilers Full time

Job Description:
**Roles and responsibilities**

**CRM & Data Analytic**
- Assist in the formulation and execution of CRM marketing automation, journeys, and processes to achieve business efficiency.
- Leverage CRM tools to analyse customer database, derive insights and execute recommendations together with cross functional team.
- To be the data custodian for the brand. Maintain, monitor, and ensure customer database is updated in line with internal data quality policy.
- Support leads assignment and monitor follow-up tasks closely by the sales team.
- Generate and analyse CRM campaign result, draw insights and propose data-driven ideas and recommendations.
- Identify and propose suitable target audiences / segments for sales / aftersales marketing campaigns.
- Plan and build customer journeys in SFMC
- Identify and extract target database on SFMC
- Set up and schedule eDM blast
- Customer Interaction Centre Management

**Day-to-day operations**
- Leads assignment for Sales team.
- Customer account creation for new leads.
- Campaign tagging for customers account.
- Customer profiling, data mining and customer need analysis
- Assist with events such as sending of invitation, confirmation, registration and ensuring target attendance is met.
- Track, generate and analyse weekly sales funnel and campaigns reports.

**Job Requirements**:

- Diploma/Degree holders in Marketing / CRM / Business Administration.
- **1-2 years of Marketing/CRM-related experience.**:

- Knowledge of CRM principles and customer journeys.
- Meticulous and well-organised with the ability to multitask under pressure.
- Takes initiative to lead projects and improve job processes.
- Agile and keen to learn new skills.
- Peoples oriented mindset.
- Keen interest in CRM & Data Visulisation platform such as Salesforce, SFMC, GDMS and / or Tableau
- Comfortable in CRM technical aspects such as integration, API and etc.
- 5 days week, Alexandra

People Profilers Pte Ltd

Tel**: 6950 9753**

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley

**Required Skills**:
CRM