CRM Executive

4 days ago


Singapore WATSON'S PERSONAL CARE STORES PTE LTD Full time

**Who We Are Looking For?**

As the CRM Executive, he/she will be part of the CRM team in driving conversion, retention, engagement and reactivation for Watsons Singapore membership programme (one of the largest loyalty programme in Singapore) and delivering CRM KPIs.

**What Awaits You**:

- Assist to develop and execute effective member lifecycle campaigns to build and maintain strong members’ loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation etc)
- Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
- Work closely with relevant departments to resolve feedbacks & complaints related to membership programme
- Any ad-hoc duties assigned

**We Are Excited About You If You Have**:

- Diploma / Degree in Business / Marketing
- At least 2 - 4 years of relevant experiences from related industries such as FMCG/Luxury brands with similar number of years in data-mining or analysis of customer behaviour activities
- Having some experience in launching CRM campaigns using EDM, SMS would be favorably considered.
- Analytical, numerate and proficient in Excel. Proficiency in Excel Pivot Table, Vlookup etc is essential
- Have keen interest in loyalty programmes
- Data-driven, analytical individual with the ability to gather valuable insights from understanding data
- Diligent in campaign execution and able to think critically
- A strong team player, with excellent interpersonal skills to operate in a team environment and cross functionally
- Attentive to details and results-oriented
- Ability to multitask and excel under pressure in a fast-paced environment
- Adaptable, nimble, proactive in conducting analysis and translating findings into commercial actions and success
- Willingness to learn and grow independently
- Fluent in English with proficiency of other language(s) will be an advantage
- Digitally savvy and being customer-centric


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