Assistant/manager Customer Lifecycle Management

2 weeks ago

Jurong, Singapore M1 Limited Full time

Job ID:
**Mkt
- Rev-001**

**Job Type**:
**Full Time**

Job Classification:
**Assistant / Manager**

Department:
**Marketing**

Function:
**Marketing**

**Location**:
**Jurong, Singapore**

Years of Experience:
Job Responsibilities/Requirements:
As custodians of the Revenue and Churn KPI, they will drive the strategies for revenue and retention and collaborate with the Segment Team to curate initiatives and campaigns that not only engage but build meaningful customer relationships with the sole aim of customer longevity, revenue preservation and growth

**KPI’s**
- Gross and Net Revenue (Consumer, CORI)
- Churn (Consumer, CORI)
- 5G Growth, Penetration and Utilisation

**Responsibilities**:

- Initiate and manage pricing strategies alongside the product team; to ensure M1 remains competitive and achieve its revenue goals
- Curate strategies to optimise revenue and reduce churn for the Postpaid Mobile base
- Work proactively with Data Scientists to create relevant propensity models to optimise campaign targeting; ensuring efficient allocation of resources and improve ROI
- Utilize data-driven insights to identify opportunities for revenue optimization and churn reduction, implementing strategies accordingly.
- Collaborate closely with the Segment team to develop customer lifecycle management strategies for segment-focused retention and revenue preservation
- Identify ARPU enhancement opportunities through proactive collaboration with Partnership and Platform services team and curate targeted marketing initiatives for implementation
- Manage the budgeting and forecasting processes for the Consumer Postpaid Mobile Business, ensuring alignment with revenue performance goals.
- Monitor and report monthly performance against set KPIs, providing actionable insights and recommendations for continuous improvement.
- Product ownership over key service and value propositions such as 5G.
- To develop and execute a comprehensive strategy that is aligned with the company’s targets for base penetration and network utilization
- Mentor and manage team members to develop and implement innovative marketing strategies to increase customer engagement, stickiness in bid to improve customer loyalty.

**Experience and skills required**:

- At least 7 years’ experience in Marketing, Product Marketing, including some with leadership and team management
- Experience in revenue and or churn management from other consumer-led product or service industries is welcomed
- Strategic thinking, strong planning, and problem solving aptitude is necessary to lead the planning team
- Understanding of consumer/ tech revenue and market metrics is required
- Strong analytical skills and ability to interpret data and market trends to influence pricing decisions and strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
- Collaborative nature and willing to work across teams to achieve goals
- Comfortable in making business update presentations to senior leadership and peers
- A passion for technology and a deep understanding of the mobile telecommunications industry, including mobile networks, devices, and services is preferre

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