Director of Marketing Communications

2 weeks ago

Marine Parade Central, Singapore Worldwide Hotels Full time

If you are a passionate individual looking for opportunities to expand your skills, and purposeful work instead of just a ‘job’, we would love to hear from you.

At Worldwide Hotels, no two days look alike. Our work calendars are filled with chances to collaborate with others, and bring new initiatives to life. Whether you’re looking to improve a process, or have an innovative idea awaiting a technology solve, we want you to bring your ideas to the table.

We are a close-knit team that looks out for each other, works hard to get the job done, and encourages each other to grow - the perfect place for you to grow your career

**The Role**:
The Director of Marketing Communication is responsible and accountable for the organisation’s marketing ventures. He/she is required to be involved in developing and implementing strategies to strengthen the company’s market presence and identify a marketing edge over the industry that will make a difference.

**Role & Responsibilities**:

- Design and implement comprehensive marketing strategies to create awareness of the company’s businesses.
- Manage marketing communications; campaigns; loyalty program; events and public relations of the company.
- Evaluate communication plans for brand guidelines and review reputation risk exposure.
- Lead reviews of website and social media data to increase e-commerce traffic and brand’s presence including conceptualisation of marketing campaigns across traditional, digital and social media platforms.
- Oversee the design and production of internal and external communication materials including but not limited to press release; blog post; brand magazines; e-newsletter; brochures; EDM; Displays; logos; reports; fact sheets; videos and visual contents.
- Lead, guide and develop the marketing team and work with respective departments.

**Requirements**:

- Diploma or Degree in Marketing & Mass Communication or equivalent from a recognised hospitality of tertiary institution.
- Minimum 5 to 7 years hands-on experience within the hospitality and accommodation industry.
- Excellent communication both verbal and in writing to effectively describe and present marketing initiatives.
- Time management and organisation skills is essential to be successful in this role.
- Must possess sound understanding of using, tracking and monitoring digital marketing optimisation tools; platforms; search engines and customer relationship systems.
- Must possess sound and updated understanding of prevailing marketing trends & demands.

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