Marketing Communications Executive

5 days ago

Central Region, Singapore Kinokuniya Book Stores of Singapore Pte Ltd Full time $104,000 - $130,878 per year

The Job

Digital Marketing

  • Responsible for corporate homepage and social media content management, content marketing for publicity, communications, engagement, sales and branding
  • Attend to customer enquiries via all platforms in a timely manner
  • Strengthen company's brand image and build a lasting digital connection and relationship with customers

Retail Marketing

  • Plan, coordinate, execute retail marketing activities, campaigns and events through different channels, platforms and mediums to achieve improved sales, consumer engagement and brand awareness, thereby building loyalty and a healthy, active and buzzing community
  • Work closely with different internal and external stakeholders to conceptualize and execute marketing activities and campaigns
  • Build relationship and collaborate with suppliers, retailers and other partners on promotions and events
  • Develop collaterals such as online materials, promotional advertisements, press releases, etc
  • Provide good copywriting to maintain a consistent brand voice
  • Evaluate effectiveness of marketing and communication programmes using data and analytical tools

Pre-requisites

  • Degree with a preference for related disciplines
  • 3 years of work experience in retail marketing, digital media, customer service and membership services preferred
  • Strong interest in Retail and Digital Marketing & Management
  • Possesses creativity, great initiative, strong interpersonal & organizational skills, good communication skills and meticulousness
  • Ability to work in a dynamic and fast-paced retail environment
  • A resilient, service-oriented team player who is also able to work independently
  • Must be willing to work after-office hours including retail-based hours, and on weekends / public holidays at retail storefronts for promotions, events, membership drive, etc. on the occasion
  • Effectively bilingual (spoken & written)
  • Understanding of CRM programme and social media platforms will be added advantages
  • Experienced professionals are welcomed to apply

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