Regional CRM Manager, Asean

5 days ago


Singapore MEAD JOHNSON NUTRITION (ASIA PACIFIC) PTE. LTD. Full time

The Regional CRM manager oversees our marketing automation operations across ASEAN markets.

Based in Singapore and reporting to ASEAN CARE Lead, this role will work with our in-market CRM teams to plan, deploy and continually optimize the performance of campaigns to deliver superior engagement and business results.

**Responsibilities**:

- Collaborate with colleagues to design journeys and blueprints of workflows/processes for lead capture, nurturing, and other activities through Marketing Cloud.
- Facilitate campaign delivery which enables seamless, unified, and useful experiences to consumers
- Weekly/Monthly planning sessions with local markets to capture requirements and build specifications
- Development of customer journey maps and building automated journeys, trigger/event-based communications as well as ad-hoc broadcast communications for CRM campaigns in Salesforce Marketing Cloud
- Segmentation using CRM audience data and signals, A/B and MVT testing, continuous improvement of campaigns
- Own and update the regional CRM communications calendar and content strategy
- Maintain marketing automation system (SFMC) integration with CRM and assist in integration of additional platforms
- Work with brand, e-comm/D2C and data analytics teams to improve engagement, conversion and retention performance
- Support essential initiatives such as managing lead scoring, lead nurturing and data cleansing on a regular basis

**Qualifications**:

- Experience in AMPScript and dynamic content
- SQL query (in relation to SFMC) knowledge
- Strong project management skills



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