Marketing Activation Manager, Asia

5 days ago

Singapore Embecta Full time

embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit

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- Why join us?
- A career at embecta means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our employees can fulfill their life’s purpose through the work that they do every day.
- You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth and life balance components - is designed to support the varying needs of our diverse and global employees.
- Plan and activate Asia brand and product campaigns across different channels, with a strong focus on digital platforms
- Work closely with Strategic Marketing Manager on new product launches, campaigns, sales tools and literature, retail and trade marketing programs for implementation in countries
- Lead development/adaptation and implementation of regional/global corporate brand campaigns in Asia
- Develop social media and content strategy, to increase brand awareness and enhance community engagement, including content creation
- Own content creation for selected eCommerce platforms, and constantly optimizing these to achieve best ROI
- Regularly analyze and monitor campaigns performance for improvement
- Where relevant, you may conduct market research to identify customer trends, preferences and behaviour, in order to develop effective marketing campaigns that are relevant to target audience
- You will be responsible for developing marketing materials, such as brochures, retail materials, and promotional materials, to support the marketing campaigns both online and offline channels

embecta is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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