Marketing Manager Asia

Seeking a Marketing Manager to develop and execute data-driven B2B marketing strategies that drive growth across Asia, with a key emphasis on capitalizing on the rapidly expanding market in Taiwan. As the main POC for marketing activities/projects in Asia, this role involves managing multi-channel campaigns, leveraging your bilingual skills (English/Mandarin) to effectively communicate with local partners and other key stakeholders, analyzing performance metrics, and collaborating with global teams to ensure brand consistency.

We offer:
WHAT WE OFFER

• Career Development
• Located in Singapore
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities

ABOUT DEMATIC

Dematic is at the forefront of integrated logistics and material handling industry. We design, build and deliver innovative cutting-edge automation solutions that power the supply chains of some of the most innovative companies worldwide.

Headquartered in Atlanta, Dematic is a member of KION Group, one of the world's leading suppliers of industrial trucks and supply chain solutions. We are a global leader with 11,000 employees worldwide and a growing presence in Asia, Middle East and Africa. We offer a collaborative and supportive work environment where you can learn from industry experts within a close-knit team.

WHY JOIN US?
Be at the heart of Dematic's expansion across the rapidly growing Asian market, especially in the strategic Taiwan region As a Marketing Manager, you will develop and execute innovative marketing strategies, lead impactful multi-channel campaigns, and collaborate with key stakeholders to make a real difference in the Materials Handling/Automation industry. Join us today
Tasks and Qualifications:
KEY RESPONSIBILITIES INCLUDE:

• Develop and execute marketing strategy for Asia (ex-China) in collaboration with Asia Management and Sales, APAC and Global Marketing teams.
• Develop and manage annual Asia Marketing Budget to ensure cost-effectiveness and ROI.
• Content: Develop strategic messaging, case studies, thought leadership, press releases and other key content, collaborating with local and regional subject matter experts and management
• Press: Build and maintain relationships with key press, manage PR agencies and ensure content is featured in the Asia press with maximum reach in target markets.
• Digital: Ensure websites are aligned with local requirements, manage EDMs and emerging digital marketing strategies for maximum targeted reach and engagement.
• Social: Develop and disseminate social media across key platforms to ensure maximum reach and engagement, particularly key target markets.
• Events: Responsible for all event activities in Asia including webinars, conferences, tradeshows and hybrid/online events.
• Augment marketing activities with marketing automation and AI to drive efficiencies and maximise results.
• Collaborate with sales teams to develop, organize, and manage virtual and in-person marketing campaigns and events to generate qualified leads and support the sales pipeline.
• Track, analyze, and optimize marketing campaign performance using data-driven insights.
• As part of APAC regional marketing team deliver internal marketing activities in the APAC region, including employee email communications, and Town Halls.
• Travel regionally as required to support marketing initiatives.

WHAT WE ARE LOOKING FOR:

• Marketing Management Experience
• Demonstrated IT and digital competency
• Excellent project and time management skills, able to multi-task under pressure.
• Skilled in social media marketing, email marketing, content marketing, website analytics, and digital advertising platforms.
• Fluent in English and Mandarin with excellent verbal and written communication skills to support marketing efforts in Taiwan, working closely with the marketing team in China; proficiency in other Southeast Asian languages is a plus.
• Ability to conduct market research, analyze data, and identify trends and opportunities.
• Proficient in marketing automation tools, Marketo, Power BI and CMS.
• Competence in the Adobe Creative Suite
• Creative and detail oriented
• Proactive team player with ability to work well independently.
• To work closely with Regional and Global Marketing teams to ensure brand consistency and alignment with regional and global corporate messaging across all platforms.
• Must be willing and able to travel.

QUALIFICATIONS AND SKILLS

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Professional certification in Media, Marketing or Communication skills
• Problem-solving experience
• Budget development and management
• Strong communication, interpersonal, and presentation skills, with the ability to work effectively across diverse teams and organisational levels.
• Proven ability to develop and execute comprehensive marketing plans aligned with business objectives.
• Minimum 5 years of experience in B2B marketing related field, in-house or agency.
• Demonstrated track record in events management and content creation.
• Regional exposure across Asia
• Background in automation, supply chain, or engineering industries is a plus.

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