
Marketing Manager, Asia
2 weeks ago
Our client is a fast-growing player in the FMCG and fresh produce industry, with a strong presence across Asia. As part of their continued growth agenda, they are seeking a driven and execution-focused
Marketing Manager, Asia
to strengthen regional brand presence, optimise go-to-market execution, and drive impact across both retail and digital channels.
Key Responsibilities
The Trade & Digital Marketing Manager will be responsible for executing regional marketing and commercial strategies to drive brand growth, consumer engagement, and market performance across Southeast Asia and Greater China. This role will cover trade promotions, in-store activations, digital campaigns, and performance analytics, working closely with internal stakeholders, regional agencies, and channel partners.
Key responsibilities include:
Campaign Activation:
Plan, support, and execute high-impact trade promotions, in-store activations, and digital campaigns across retail and e-commerce channels through agency partners
Performance Analytics:
Analyse trade, sales, and campaign data to generate insights that inform marketing investment and drive performance improvement
Agency & Partner Management:
Manage regional agency and channel partner relationships to co-develop and execute compelling below-the-line, digital, and on-ground campaigns
Regional Coordination & Knowledge
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