Director, Digital Channel Solutions Go-to-market

Job ID: 36486

Location: Singapore, SG

Area of interest: Transaction Banking

Job type: Regular Employee

Work style: Office Working

Opening date: 12 Aug 2025

**JOB SUMMARY**
- In Standard Chartered Bank’s Corporate and Investment Bank (CIB), we aim to be digital-first and data-driven to realize untapped client value and market opportunities, driving wallet share and deliver a world-class client experience.
As the Digital Channels Go-to-market (GTM) Manager, you will lead the global go-to-market strategy and execution for Straight2Bank digital channels to support payments and FX-linked solutions across 45+ markets. Straight2Bank is a trusted and innovative digital ecosystem of channels & platforms empowering corporates and financial institutions and seamlessly navigate global & emerging markets driving business growth to unlock financial opportunities.
This role will need to accelerate client adoption, commercialisation for business outcomes across global and regional markets, while shaping a world-class digital client experience. You will need to work at the intersection of product, technology, brand, marketing, and frontline teams, turning complex digital solutions into scalable, insight-led adoption strategies.
You will develop and execute strategic programs that align with business priorities in Transaction Banking, with a clear focus on client-centric value delivery, digital product adoption, and revenue realisation.
These programs will align to product lifecycle levers from activating clients’ interest, and development of customised engagement tactics and holistic omni-channel approaches to deepen engagement.**RESPONSIBILITIES**
**Strategy**
1.GTM Strategy Development: Define and operationalise global GTM strategies for digital cash channels and FX-linked solutions (e.g. PrismFX) across Web and H2H platforms.
2. Value Proposition & Messaging: Craft differentiated value propositions aligned with business outcomes, using the ‘Why-How-So What’ framework.
3. Data-Driven Performance Management: Leverage analytics, usage data, and feedback to optimise GTM performance and uncover growth opportunities.
4. Content & Engagement Strategy: lead creation of high quality internal and external across channels and formats, ensuring alignment with segmentation and client-centric messaging.**Business**
1. Commercialisation & Market Activation: Partner with Product, Cluster GTM and Frontline (Sales & Servicing) to drive test and learn programs, product launches, and digital channel adoption across markets.
2.Cross-Functional Enablement: Build scalable enablement toolkits, knowledge bases, and self-service learning journeys for internal and client-facing teams.
3.Outcome Communication: Drive visibility of GTM outcomes via dashboards, newsletters, showcases; articulate business impact to stakeholders to guide investment or prioritisation decisions.**Processes**
1.Program Structure: Align GTM activities to TB and DCS priorities using OKRs and adoption targets. Act as a strategic connector between Product, Technology, Risk, Compliance, Servicing, and Marketing to ensure seamless GTM delivery and oversight.- 3. Client Journey Enablement: Support frontline teams (Relationship Managers, Sales, Service) with training materials and engagement tools to build product confidence at scale.- 4.Enablement and Capability Building: Partner with the GTM enablement team to build fit-for-purpose product toolkits, maintain a shared knowledge base, and support scalable enablement across internal teams and markets. Partner GTM training team to develop and deliver self-service learning journeys to ensure sustainable adoption and product fluency across relationship, implementation, and service teams.**People & Talent**
- Help build the appropriate culture and values. Set appropriate tone and expectations amongst colleagues and work in collaboration with risk and control partners.
- Contribute to a culture of collaboration, especially with the business lines as internal customers and with a view to increasing ultimate customer satisfaction and NPS.
- Ensure active communication of vision, priorities and progress to the business to foster engagement, awareness and motivation.

**Risk Management**
- Adherence to all Group Policies and relevant legislation covering credit, operational, reputational risk among others.
- Commitment and adherence to Group Code of Conduct.
- Ensure product development aligns to internal governance frameworks that sets out the requirements for the design, implementation, and maintenance of data solutions.
- Where material changes are made to existing data solutions, ensure compliance to process change impact assessment and technology change impact assessments are completed.

**Governance**
- Review internal/ external audit findings on GTM processes and ensure risk closures.

Ensure GTM strategies align with local/ global regulations on data privacy, AI usage, and content governance.- Collaborate with legal, complianc