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Marketing Manager, Channel
2 weeks ago
**Position Title**:Marketing Manager, Channel & Alliances
**Location**:Singapore
**Your role**
This role is to develop and execute the Channel & Alliance Marketing strategy across APAC, developing joint GTM programs in collaboration with the regional and global partner program. This role will report within the global Channel and Alliance Marketing team and will work with the regional Field Marketing, Business Segment and Sales teams across the APAC market. The role will manage and develop demand generation programs and campaigns that educate, enable and support Partners to drive awareness, acquire new customers and generate demand for Digital Realty. It will also focus on engaging partners to join the PlatformDIGITAL ecosystem by developing regional GTM programs supported with content development.
**What you’ll do**
- Prioritize the APAC Channel and Alliance Marketing strategy, with definitive plans and agreement across key stakeholders to execute against. Strategy must align to the global plan.
- Own the APAC Channel & Alliance partner program messaging and value proposition from a Marketing perspective.
- Develop and execute programs to recruit prospective partners and to enable existing partners to build and grow a practice around Digital Reatly’s global offerings.
- Develop and manage customized integrated campaigns for delivery with top partners.
- Deliver scalable partner campaigns executed through the partner ecosystem.
- Manage the creation of marketing content to be used to recruit Channel & Alliance Partners and enable them to sell Digital Realty to their customers. Deliver sales enablement tools such as digital campaigns, battle cards, FAQs, case studies and sales guides.
**What you’ll need**
- Educated to degree level or equivalent desirable
- Min 5+ years of relevant APAC marketing and channel experience, primarily in B2B tech.
- A solid understanding of Data Center services, cloud architecture and the cloud / Hybrid Cloud landscapes
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Possess a deep understanding of how to drive business and marketing with and through the partner ecosystem
- Experience in a B2B environment, high-tech products/services required
**A bit about us**
Digital Realty supports the world's leading enterprises and service providers by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, our global data center platform, gives customers a reliable foundation for scaling their digital business and efficiently managing data gravity challenges. The size and scale of our business puts us in a unique position to offer customers access to 290 facilities in 50 metros across 26 countries and six continents.
**A bit about our Digital team**
Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.
**What we can offer you**
Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.
Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.
**Notes**:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Digital Realty offers a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions.
Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.
