Regional Channel Sales Enabler Manager

4 weeks ago

Singapore HTL MARKETING PTE. LTD. Full time

The Regional Channel Sales Enabler Manager will be responsible for driving revenue growth and margin improvement by optimising product strategy, pricing, and sales channel performance. This role requires a strategic thinker who can bridge product, pricing, operational efficiency, and international sales enablement to strengthen distribution channels and unlock new market potential.

KEY RESPONSIBILITIES:

1. Revenue Generation & Product Strategy

  • Manage channel sales for upholstery and case goods (bureaus & cabinets)
  • Monitor product performance metrics such as Rate of Sales, AOV, and attachment rates
  • Build and maintain a balanced product mix with complementary offerings
  • Develop and maintain a product grid across price tiers (good, better, best)
  • Conduct competitive analysis and ensure outward-looking product positioning

2. Margin Optimisation

  • Ensure pricing strategies align with market dynamics and profitability goals
  • Monitor Gross Profit (GP) and optimise for sustainable margin growth
  • Collaborate with factories to balance the number of models with market variety demands
  • Coordinate efforts to standardise product offerings across regions to reduce complexity

3. Cost Rationalisation & Efficiency

  • Work with logistics teams to consolidate operations and attract 4PL suppliers
  • Identify opportunities to digitalise administrative process to reduce inefficiencies
  • Support the transition of admin functions to China to scale sales and reduce back-office overhead

4. Sales & Distribution Network Development

  • Manage sales offices and teams, including agents, reps, distributors, and marketers
  • Develop management frameworks and performance KPIs with overseas office heads
  • Oversee continuous sales training and capability development programs
  • Expand physical presence by identifying opportunities for sales and marketing offices in Asia-Pacific
  • Support development of cross-docking and breakbulk facilities in alignment with hybrid or 4PL models

5. Market Expansion & Channel Diversification

  • Identify and develop untapped markets (e.g. Polynesia, Micronesia, Melanesia)
  • Establish and grow presence in department stores, own retail stores. and pop-up concepts
  • Leverage road shows and similar activations as part of the channel marketing toolkit

QUALIFICATIONS & REQUIREMENTS:

  • Bachelor's degree in Business, Marketing, Supply Chain, or related field
  • Minimum 5-8 years' experience in channel sales, sales operations, or regional sales enablement
  • Strong understanding of product pricing, merchandising, and market dynamics
  • Experience in multi-country sales strategies and working with 4PLs is preferred
  • Proven ability to lead cross-functional projects across geographics
  • Excellent analytical, communication, and organisational skills
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