Regional Channel Sales Enabler Manager

6 days ago

Singapore HTL MARKETING PTE. LTD. Full time $90,000 - $120,000 per year

The Regional Channel Sales Enabler Manager will be responsible for driving revenue growth and margin improvement by optimising product strategy, pricing, and sales channel performance. This role requires a strategic thinker who can bridge product, pricing, operational efficiency, and international sales enablement to strengthen distribution channels and unlock new market potential.

KEY RESPONSIBILITIES:

  1. Revenue Generation & Product Strategy

  2. Manage channel sales for upholstery and case goods (bureaus & cabinets)

  3. Monitor product performance metrics such as Rate of Sales, AOV, and attachment rates
  4. Build and maintain a balanced product mix with complementary offerings
  5. Develop and maintain a product grid across price tiers (good, better, best)

  6. Conduct competitive analysis and ensure outward-looking product positioning

  7. Margin Optimisation

  8. Ensure pricing strategies align with market dynamics and profitability goals

  9. Monitor Gross Profit (GP) and optimise for sustainable margin growth
  10. Collaborate with factories to balance the number of models with market variety demands

  11. Coordinate efforts to standardise product offerings across regions to reduce complexity

  12. Cost Rationalisation & Efficiency

  13. Work with logistics teams to consolidate operations and attract 4PL suppliers

  14. Identify opportunities to digitalise administrative process to reduce inefficiencies

  15. Support the transition of admin functions to China to scale sales and reduce back-office overhead

  16. Sales & Distribution Network Development

  17. Manage sales offices and teams, including agents, reps, distributors, and marketers

  18. Develop management frameworks and performance KPIs with overseas office heads
  19. Oversee continuous sales training and capability development programs
  20. Expand physical presence by identifying opportunities for sales and marketing offices in Asia-Pacific

  21. Support development of cross-docking and breakbulk facilities in alignment with hybrid or 4PL models

  22. Market Expansion & Channel Diversification

  23. Identify and develop untapped markets (e.g. Polynesia, Micronesia, Melanesia)

  24. Establish and grow presence in department stores, own retail stores. and pop-up concepts
  25. Leverage road shows and similar activations as part of the channel marketing toolkit

QUALIFICATIONS & REQUIREMENTS:

  • Bachelor's degree in Business, Marketing, Supply Chain, or related field
  • Minimum 5-8 years' experience in channel sales, sales operations, or regional sales enablement
  • Strong understanding of product pricing, merchandising, and market dynamics
  • Experience in multi-country sales strategies and working with 4PLs is preferred
  • Proven ability to lead cross-functional projects across geographics
  • Excellent analytical, communication, and organisational skills

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