Marketing and Social Media Executive

2 weeks ago


Singapore TINKERSLAND PTE. LTD. Full time

Position Overview: The Digital Media Marketing Specialist is a key member of the marketing team responsible for creating and executing digital marketing campaigns to promote products, services, or the brand itself. You play a crucial role in leveraging various online platforms to reach the target audience, increase brand awareness, and drive customer engagement.

Key Responsibilities:

- Digital Marketing Strategy: Collaborate with the marketing team to develop and implement effective digital marketing strategies aligned with overall business goals. Identify target audiences and craft tailored campaigns to reach them.
- Social Media Management: Manage and maintain the company's presence on various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others. Create and schedule posts, respond to comments, and engage with the audience to foster community growth.
- Paid Advertising: Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels. Monitor performance metrics and adjust strategies to maximize ROI.
- Search Engine Optimization (SEO): Implement SEO best practices to improve the website's organic search rankings and increase web traffic. Conduct keyword research, optimize content, and monitor website performance.
- Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using various analytics tools. Prepare regular reports to showcase key performance indicators (KPIs) and provide insights for continuous improvement.
- Influencer and Partnership Marketing: Collaborate with influencers and industry partners to expand the brand's reach and enhance credibility in the digital space.
- Trend Monitoring: Stay updated with industry trends, new digital marketing techniques, and emerging technologies to incorporate innovative strategies into the marketing efforts.
- Budget Management: Ensure efficient allocation of the digital marketing budget across different campaigns and channels.

**Requirements**:

- Related studies in Marketing, Communications or media
- Experience in digital marketing and social media management.
- Strong understanding of digital marketing concepts, tools, and platforms.
- Proficiency in content creation, copywriting, and graphic design.
- Familiarity with SEO principles and best practices.
- Experience in planning and managing paid advertising campaigns.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication skills to interact with team members and stakeholders effectively.
- Creativity and the ability to think outside the box to develop innovative marketing campaigns.
- Strong organizational skills to manage multiple projects and deadlines efficiently.


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