CRM Executive

7 days ago

Singapore F J BENJAMIN (SINGAPORE) PTE LTD Full time

**Job Description
- Manage the annual and new product launch mailing campaigns
- Coordinate with vendors on rolling these out
- Coordinate with brands and retail operation department
- Propose and build new tools to be developed locally as needed
- Analyze direct mailing activities results and make proposal for improvement

Propose local CRM & e-CRM strategy and action plans
- Analyze results and impact of current CRM action plans
- Create and implement new CRM programmes
- Benchmark competitors programs in the fashion lifestyle goods sector
- Coordinate with brands, in order to adapt corporate guidelines to market specificities
- Providing corporate team with feedback and information on market specifics.

Customer Database completeness, accuracy, growth and maintenance
- Oversee and manage database quality analysis
- Define and implement process and action plans in order to feed and develop the database & also to improve data quality
- Support boutique staff so that data continues to be fed into the CRM database
- Coordinate with IT to solve any technical issue related to the CRM database

Carry out appropriate Customer Database analysis
- Analyze company customer typology and behavior
- Perform ad hoc analysis as needed by Marketing or Retail departments
- Debrief analysis with company Retail Operations and Marketing teams, discussing with them action plans that could be implemented.

**Requirements**:

- Min. 2 years CRM experience is preferred.
- Open to fresh graduates.
- Diploma / Degree in Business Management / Business IT.
Possess strong analytical skills, experience in data mining is advantageous.
- Creative, possess good communication and interpersonal skills, able to work well in teams and individually.
- Strong computer skills in managing software platforms including Microsoft.
- Pro-active approach to tasks and ability to manage several projects simultaneously.
- Prior experience in retail or service industry will be advantageous.

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