Branding Manager

2 weeks ago


Singapore RED ALPHA CYBERSECURITY PTE. LTD. Full time

**ABOUT - RED ALPHA CYBERSECURITY**

As a cybersecurity talent development company, we believe that cybersecurity is not just a profession,

it is a mission. This propels our dedication to transforming aspiring individuals who can contribute

towards building a safer cyberspace.

Inclusivity and diversity is at the heart of our mission. We are committed to empowering trainees from

diverse backgrounds and creating a supportive learning environment that enables everyone to excel.

Our ultimate goal is to build a more resilient and robust cybersecurity workforce.

**YOUR PART IN OUR TEAM**

We are looking for an experienced Brand Manager to help us build our brand and raise brand

awareness. You’ll work across all levels and departments of our organisation to find what makes us

unique and communicate it to the world.

**Responsibilities**:

- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics

**Requirements**:

- Minimum 7 years of experience
- Proven working experience as Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related fie


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