
Brand Manager
1 week ago
- As a Brand Manager at Lo Foods, you will be responsible for developing and executing strategies to enhance brand awareness, drive consumer engagement, and support business growth. Your role will involve taking complete ownership of brand positioning and leading execution across various campaigns, packaging projects, and communication channels.Your primary responsibilities will include:- Conducting market research, analyzing consumer insights, and monitoring competitor activities to identify brand opportunities- Evolving brand positioning, tone, and visual identity- Translating brand goals into actionable brand calendars and campaign plans- Maintaining and enforcing brand guidelines across all touchpoints and teamsYou will work closely with the Brand Director and revenue team to ensure alignment with business goals. Planning and executing integrated marketing campaigns across digital and offline channels, collaborating with design, content, and social teams to execute the brand-building plan, and developing and maintaining brand assets will be crucial aspects of your role.Managing packaging development projects, ensuring consistency in pack messaging, naming, claims, and visual identity, and overseeing updates to content and design across various platforms will be essential for maintaining a strong and consistent brand presence.Your cross-functional coordination skills will be key as you work with NPD, factory, revenue, and social teams for aligned go-to-market execution, manage external partners and agencies, and own project timelines and communication.Monitoring brand performance metrics and campaign KPIs, presenting monthly brand performance summaries, staying up to date with market trends, and ensuring efficient allocation of resources will be critical for tracking performance and brand health.To qualify for this role, you should have a Bachelor's degree (MBA preferred) with at least 6 years of work experience, including 2 years of direct brand management experience. You must have prior experience in owning campaigns, packaging projects, and brand assets, preferably in FMCG, D2C, food, wellness, or healthcare brands.Key skills required for this role include a high sense of ownership and initiative, creative judgment with structured project execution, strong communication skills, ability to align cross-functional teams, and detail-oriented with a deadline-driven approach.Join us at Lo Foods, a purpose-driven brand with a mission to provide low-carb functional foods to 100 million Indians by 2030. We believe in the power of food to improve health conditions and offer low-carb alternatives to traditional Indian foods through our three brands: Keto Smart, Protein Chef, and DiabeSmart.,
- Job Tags brand strategy, brand positioning
- Performance Tracking Brand Health Monitoring
- Creative Briefing
- Consumer Insights Analysis
- Competitor Activity Tracking
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