
Branding Manager
2 weeks ago
**Job Summary**:
We are seeking a strategic and creative **Marketing Manager**to lead the development, execution, and evolution of our brand strategy.
**Key Responsibilities**:
- Develop and execute a comprehensive brand strategy aligned with company objectives and market trends
- Manage brand guidelines and ensure consistent brand messaging across all internal and external communications
- Collaborate with design, content, product, and marketing teams to deliver compelling brand experiences
- Lead the development of branding campaigns, product positioning, and messaging frameworks
- Analyze brand performance metrics and consumer insights to drive continuous improvement
- Supervise and support brand-related activities including events, partnerships, digital campaigns, and Public Relations
- Monitor market trends, competitor activity, and emerging branding practices
- Manage budgets for branding initiatives and vendor relationships (e.g., agencies, designers, media)
**Requirements**:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3+ years of experience in brand management, marketing, or related roles
- Strong creative thinking with excellent written and verbal communication skills
- Proficiency in brand strategy, positioning, and storytelling
- Familiarity with digital marketing, social media, and content marketing
- Strong project management and cross-functional collaboration skills
- Experience in industry such as F&B
- Good Command of English and Basic Chinese.
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