Brand Manager

7 days ago


Singapore XIANG SIGNATURE PTE. LTD. Full time

The F&B Group is looking for an experienced Brand Manager to drive brand growth and marketing campagins. This role requires to lead marketing initiatives and campagins which enhances consumer awareness, company's branding, customer engagement and market share, contributing the Group continued expansion and success.

**Responsibilities**
- Lead and develop brand management strategy to increase brand awareness and engagement
- Track performance of each marketing campaigns and propose for improvisation should it deviate from expected outcome
- Conduct market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
- Analyse marketing trends and data to identify consumer needs, industry trends and commercial opportunities that drive business growth.
- Manage annual/monthly marketing budgeting plan for each brand and organize the implementation
- Establish and improve marketing management systems, business processes and operating standards,
- Overseeing media operation,promotion management and memeber management
- Overseeing all the design and production in marketing department.
- Coordinate cross-functionally to ensure consistency in brand-related decisions
- Analyze and report on brand performance to determine ROI
- Develop pricing and distribution strategies

**Job Requirements**:

- Bachelor’s degree in marketing, business or any other relevant field
- Perferable with F&B marketing experience will be added advantage
- Leadership and project management skills
- Proficiency with marketing tools and software
- Proficient in marketing research and statistical analysis
- Strong verbal and written communications skills.


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