Loyalty Marketing Executive

5 days ago

Singapore Singapore Airlines Full time

**Key responsibilities include**:

- Oversee and execute specially curated experiences/events for KrisFlyer members under the KrisFlyer Experiences programme in Singapore, and lead stations to curate experiences in key KrisFlyer markets overseas.
- Manage the overall branding and promotion of the KrisFlyer Experiences offerings across paid, owned and earned channels. Tracking of global marketing budget spend by Loyalty Marketing Department and stations.
- Liaise with Legal to review contracts with KrisFlyer Experiences/events suppliers.
- Develop strategies to drive awareness and acquisition for the KrisFlyer brand globally and increase stickiness and engagement with existing members.
- Work closely with creative and media agencies to create KrisFlyer assets and content for campaigns, supported by media plans.
- Work closely with other units in the Loyalty Marketing Department to best communicate new programme enhancements and partnerships.
- Collaborate with other business units across the organisation, as well as KrisFlyer partners, to amplify member benefits. Manage eDM communications to members.

**Requirements**:

- Possess a bachelor degree in any discipline; preferably in Communications, Marketing, Business, New Media.
- Has a good understanding of marketing and communications landscape and best practices across different online and offline channels.
- 3-5 years of relevant experience in events management and Marketing/ Communications is preferred.
- Keen interest in running events. Possesses an interest in loyalty programmes.
- Effective communicator with the ability to simplify policies in a relatable and understandable manner.
- Digitally savvy, energetic, able to multi-task and excel under pressure.
- Excellent command of the English language; good command of other languages will be an advantage.
- A customer-centric, results-oriented self-starter, strong team player, adaptable and nimble.

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