Performance Marketing Manager, Google Workspace

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
**Minimum qualifications**:

- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media or digital growth marketing.
- Experience with growing subscription businesses either in B2B or Business-to-Consumer (B2C) environment.

**Preferred qualifications**:

- Experience developing relationships and working collaboratively with multiple cross-functional partners in a matrixed organizational structure.
- Experience in managing and developing media campaigns across Google ad networks (e.g., Google Search, Programmatic display, and Video (i.e., GDN and DV360 and YouTube).
- Experience with production and direct response media standard procedures across various ad networks.
- Experience using insights to inform growth strategy, road map and prioritization.
- Understanding of media measurement methodologies (e.g., MMM, MTA, geo-test, etc.) and incrementality measurement.

About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the Performance Marketing Manager for Google Workspace, you will lead the digital marketing strategy for APAC aligning Small and Medium Businesses (SMBs) and Enterprise businesses, and be an influential part of defining the global acquisition strategy. From determining appropriate audience segmentations, media plans, bid plans, to developing media measurement plans and insight generation, you will help support the marketing of Google Workspace and grow its business. You will work with a cross-functional teams across Product Marketing, Customer Marketing, Product, Sales, Analytics, and global Centers of Excellence to align the digital marketing strategy with the evolving needs of the business.The role enables you to impact the growth of Google Workspace helping more businesses and entrepreneurs transform the way they work.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

**Responsibilities**:

- Lead media strategy for the APAC to meet business objectives while partnering with other regional leads to share best practices globally.
- Manage the agency team responsible for delivering campaigns and partnering with internal Centers of Excellence across other teams to deliver campaigns that deliver on our growth goals.
- Drive media learning and measurement agenda prioritizing tests that impact business growth.
- Represent regional performance and market trends in executive reviews providing recommendations on how to improve budget to meet business objectives.
- Oversee and support creative production and message testing in partnership with the brand team and social teams.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing ourAccommodations for Applicants form.