Commercial Lead

2 days ago

Singapore Bayer Full time

**Commercial Lead (Ophthalmology SG & Pharma Brunei)**

The Commercial Lead manages a small team of sales representatives and accountable to the brand marketing strategy and activities for Singapore Eylea and Brunei pharma business.

**YOUR TASKS AND RESPONSIBILITIES**:

- Manage resources allocated product promotion cost (P&I), sales target, brand KPIs and product supply forecasts etc.
- Develop and implement annual marketing strategy and execution.
- Execute local programs under regional/ global direction especially in the area of brand strategy & positioning.
- Develop and maintain good relationships with thought leaders and other key stakeholders.
- Lead the sales team to ensure tight integration of sales and marketing strategy.
- Coach and steer sales team calls, S&T exercise, account action plan and quality.
- Lead and represent Eylea within cross functional teams.
- Managing annual budgets for Brunei revenue and quality targets.
- Evaluate distributor’s performance & optimizing outcomes based on existing resources. Key performance indicator to be Y-o-Y toplin growth in Brunei business.
- Effective communication to external parties (BN clients, distributors) & internal (Legal, Market Access, SG product managers, BSE, SCM & Commex).

**WHO YOU ARE**:

- Degree qualified with at least five years of pharmaceutical commercial experience in either sales, marketing (or both), preferably in Ophthalmology.
- Experience of leading marketing and/or sales teams.
- Proven ability to asses external market factors, key competitive drivers and consequently position the business and strategy to leverage.
- Proven team leadership skills with the ability to motivate, train and develop required competencies.
- Preferable to experience in digital marketing engagement.

**Application Period**:
12 May - 11 June
**Reference Code**:
634184

**Division**:
Pharmaceuticals
**Location**:
Singapore : Singapore : Singapore

**Functional Area**:
Marketing
**Position Grade**:
VS 1.3

**Employment Type**:
Regular
**Work Time**:
**Contact Us**

**Address**
**Telephone**
**E-Mail**

Bayer (South East Asia) Pte Ltd.
2 Tanjong Katong Road,
07-01, Paya Lebar Quarter 3,
Singapore 437161

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