CRM Marketing Manager

6 days ago

HarbourFront, Singapore KOOBITS LEARNING PTE. LTD. Full time

KooBits is an EdTech startup with a mission to democratize quality education to all children worldwide through technology and innovation. At KooBits, we believe that every child can learn effectively, independently, and passionately given the right environment and guidance. Now, more than ever, it is important for learning to go beyond the traditional classroom barrier, a blended form of learning, to enable kids to learn effectively at school and at home.

**About the role**

We're looking for a savvy CRM Marketing Manager with a passion for driving results through continuous analysis, testing and optimization. This role is a blend of analytics, strategy and operations. You will be responsible for planning and executing the global retention and engagement strategy, which leverages content, product features, marketing and CRM to maximise customer engagement, lifetime value, and loyalty.

**What you'll be doing**
- Own development and execution of cohesive marketing strategy across channels as it pertains to product engagement, retention and subscription renewal
- Monitor performance of engagement and retention marketing programs, own the KPIs.
- Identify opportunities for optimization within current user funnel to improve performance metrics by understanding user behavior through data and gathering customer insights
- Work with data, product, and engineering teams to define any new requirements to ensure the right data are available for highly targeted campaigns
- Create and implement marketing automation designed to improve customer engagement and retention
- Run regular promotional campaigns to hit monthly KPIs

**What we're looking for**
- 5 years of experience in an engagement marketing function in a B2C digital business, preferably a SaaS technology company
- 3 years experience in leading and developing data-driven lifecycle marketing campaigns
- Data driven. Proven ability to digest large data sets, ask the right questions, analyze campaign results, understand user psychology and find opportunities to improve and optimize the performance
- SQL and Google Analytics proficiency
- Experience with CRM tools (e.g. Customer.io, CleverTap) and website optimisation tools (e.g. Google Optimize, VWO)
- Structured thinker and know how to get things done. Inspired to solve complex problems and manage multiple projects
- Ability to operate autonomously in a fast-paced environment
- Experience working with cross functional teams ranging from Product, to design and various marketing channel owners
- Excellent communication skills, verbal and written
- Passion in education and/or gaming is a plus

**Job Types**: Full-time, Permanent

**Salary**: From $5,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Professional development

Schedule:

- Monday to Friday

**Experience**:

- Engagement Marketing: 4 years (required)

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