Apac Product Marketing Lead, Smb

1 week ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

**Responsibilities**:

- Own product growth and adoption for all of TikTok's ad solutions for our SMB segment. Collaborate with global and regional Product Marketing Product Owners and Sales Leadership to define and ensure that a localized plan is implemented.
- Partner with a range of cross-functional teams across the world to ensure flawless execution against GTM strategy.
- Lead a team of high performing product marketers, responsible for defining product positioning, implementing go-to-market and conducting inbound.
- Develop deep relationships and set product priorities with cross functional teams in market and global teams. Align activities to create a coherent external narrative.
- Act as the voice of the market in product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
- Represent TikTok's ad product externally, and participate in industry events.
- Contribute to regional product growth strategy, advising leadership team on market opportunities and guide decision-making process.
- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions.
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

**Qualifications**:
**Qualifications**:
**Qualifications**:

- 7+ years experience working within media in a marketing or product marketing capacity.
- Previous experience building and leading teams.
- BA/BS degree or above.
- Strong knowledge of media sales and marketing processes.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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